Carl’s Jr. Commercial

Fried Sexuality It is funny how you can get the attention of a man’s sexual desires through a commercial. You can’t blame a man for his behavior. It’s in our nature to be who we are as men. Specifically, the kind of men that can be tricked by a mere image of a woman, in a bikini, eating a cheese burger. The advertisements in today’s world have been altered to use women as bait to reel in men and buy the product without any hesitation. If I told you that if you go to Carl’s Jr. and purchase a cheeseburger and a gorgeous model comes with the burger, would you buy it?I sure would†¦if only it were true. Carl’s Jr. is known for having its famous juicy, charbroiled, seven hundred calorie burgers. Anytime they want to promote a new burger, they use a model dressed revealingly to present the burger. They have the model eat very slowly and take big bites out of the burger to show its ingredients and condiments. At the end of the commercial there is a white background and the burger falls from the sky and lands on the white ground. End of commercial. We have sort of gotten the feeling that these advertisements tend to be repetitive and very similar.It has come to my attention that these commercials were pitched by men or a man. Only a man could use a woman as his tool and present her in front of an audience of millions to show the new way of how to unveil a new product. I have seen so many Carl’s Jr. commercials to the point where I feel like they want me to buy the model, rather than the burger. Nonetheless, having the model will not solve my hunger problem but having her for the sexual desire aspect will suffice. What appealed to me was the lack of importance of the burger in the beginning of the commercial.The commercial starts with the beautiful model at the beach. She is lying on the beach on a towel. The sun is so bright it makes her skin glow and come to life. A breeze flows through the air and has her hair dan cing with the wind. Her face so delicate and lovely. As she eats the burger, sauce drips on to her skin. As if the men weren’t aroused already, she wipes the sauce with her finger and licks it off. The newest burger from Carl’s Jr. is the Memphis BBQ Pulled Pork burger. The commercial, dare I say it, is hot.You find yourself at an annual cook-off in Memphis, Tennessee and come across stands selling food, beer, etc. This one particular stand has these two gorgeous girls flipping patties and teasing each other. They give each other menacing looks. You can feel the sexual tension rising. The camera is behind the girls and you can clearly see that they are wearing, what appeared to be, shorts. These shorts allow you to see the girls’ rear ends hanging. The heat was so unstable you can see sweat sliding down their tan, perfect bodies like children sliding down a tube at a waterpark.Remember when I said that these commercials tend to be repetitive? Well history repeat s itself because also in this commercial, one of the girls has a drop of sauce land on one of her breasts. She immediately wipes it with her finger and licks it like it was a lollipop. The table across from the girls has two men standing there, staring at them with their mouths so wide open that their jaws are touching the floor. Meanwhile, the girls have put together their burgers and are feeding each other.The men over at the other table took out their cell phones and started to take pictures, like they were teenagers recording a fight in high school. I am going out on a limb here by saying that this and many other commercials by Carl’s Jr. received generally more negative reviews than positive. Those negative reviews came from concerned and angry mothers. One mother had this to say about one of Carl’s Jr. ’s commercials: â€Å"This is absolutely the most disgusting commercial Carl's Jr has came up with so far. The women looks like she's actually getting sexu ally aroused from eating a hamburger for God sake!Not to mention she even looks as if she's fingering herself† (http://www. complaintsboard. com). Now this post received many negative comments from men and good comments from mothers. The mother goes on to say: â€Å"The FCC need's to ban this filthy commercial right off the air. There are innocent children that are being subjected to that appalling, demoralizing smut† (http://www. complaintsboard. com). Several comments to this post were very crucial and degrading. One comment said the following about the concerned mother: â€Å"Oh shut the hell up and quit your bitching.You are just pissed because she is one of the most gorgeous females walking the earth and you are probably just some fat chick who is pissed because you feel even more guilty when you go and eat at Carl's Jr every other day because you have to look at yourself in the mirror and wish you looked like her. If it bothers you that much then find a new burge r joint to fill your mouth with to gain more weight† (http://www. complaintsboard. com). I wouldn’t call that comment very â€Å"heartwarming† but what is heartwarming is the flow of endless money into your bank account after that commercial is aired in front of billions watching worldwide.I asked my mother if she remembers the burger Carl’s Jr. was advertising in the Memphis BBQ cook-off and she told me: â€Å"What? They were selling burgers? I thought they were selling prostitutes! † Well that’s my mother for you. Just another confused and possibly concerned parent. I asked my father the same question and he told me: â€Å"I got to go get that burger! † Like father, like son. Carl’s Jr. has created this new way of advertising for the same reason we have jobs. To make money and lots of it.

Culture Is Pervasive in All Marketing Activities Essay

It is a widely accepted tenet of marketing that consumers are not homogenous and that their specific tastes, characteristics and desires will influence their response to marketing activities and advertising (Jeannet and Hennessey, 2004; Kotler and Keller, 2006, p. 52). At the same time, it is also accepted that consumers in different cultures tend to have different demographic profiles, lifestyles, values and economic priorities (Yucelt, 2000, p. 59). As a result, it is clear that consumers in different cultures are very likely to have different needs and responses to marketing and advertising. This in turn implies that culture will have a pervasive impact in influencing marketing activities, and businesses will have to take account of cultural factors if they are to successfully advertise to consumers in different cultures. This piece will critically review the extent to which culture is pervasive in all marketing activities; particularly in the creation and implementation of advertising strategies, and the implications for marketing and advertising activity. Culture is pervasive in all marketing activities Not only is this argument supported by the theory, but it has also been strongly supported by the empirical evidence. For example, studies of marketing in the European Union, which is generally seen as a single market, have shown that â€Å"national differences are more important than similarities when marketers are planning to approach the European consumers† (Yucelt, 2000, p. 59). These differences become even stronger in other contexts such as Asia. In particular, the response to television, radio, newspaper and magazine advertising has all been shown to be influenced by cultural factors, and all of these factors can have an influence on the strategies used by companies to market and advertise their products. Given the significant impact of these differences, it is hardly surprising that studies have looked to use cultural frameworks to analyse the impact of culture on marketing, with Hofstede’s (1980, p. 1) cultural values being one of the most widely used concepts. In particular, research by Murphy and Scharl (2007, p. 97) has shown that Hofstede’s dimensions of individualism and masculinity strongly related to how innovative products and the marketing and advertising of said products is received. This finding is specifically applied to the online setting, producing the argument that â€Å"in countries with strong cultural values of masculinity and collectivism, international business managers should consider paying homage to local domain names for web site and email addresses† in order to reach customers in that country more effectively (Murphy and Scharl, 2007, p. 97). This implies that not only is culture an important factor in marketing activities and advertising, but that specific cultural factors can have specific impacts on a given marketing campaign or advertising strategy. These specific impacts can be even more important in the case of multinational corporations and their subsidiaries. In particular, they raise the question of how multinational corporations and their subsidiaries should best market and advertise their offerings across a range of environmental contexts. The question that is often raised in the literature is how best for these companies to achieve their global vision, whilst also paying attention to cultural factors in the target market and remaining responsive to local environmental conditions. According to a study by Boojihawon et al (2007, p. 549) the majority of successful multinational companies tend to strike a balance between these two factors, attempting to create a sound global strategy whilst also using entrepreneurial behaviours and management practices to encourage local cultural responsibility in their subsidiaries and advertising strategies. Despite adhering to a unified theme in order to build a distinctive global brand identity, there were significant variations in how Nintendo launched the â€Å"Nintendo Wii† in 3 westernised yet, culturally different countries (Figure 1). The innovative segmentation, targeting and positioning strategies of Nintendo Wii, and the localised campaigns focusing on the most important attributes of the product in each country/culture, helped to make Wii the success it is today. Figure 1: Comparison of TV advertising launch of Nintendo Wii in USA, Japan & UK (2006) The importance of culture also pervades the development, management and advertising of a company or product’s brand image. Managing brand images in global markets is a major concern for businesses, who wish to avoid embarrassing incidents where their brand image turns out to be inappropriate or offensive in some cultural contexts. Wonderbra is only too aware of this (www. adsoftheworld. com). Every magazine that enters the United Arab Emirates is censored using black markers. Before Wonderbra launched into the UAE, they issued a strategic tongue-in-cheek press release depicting a woman wearing a blacked-out Wonderbra. They deliberately added large amounts of â€Å"marker† to the ad to cheekily communicate the increase in size when a lady wears their product. However, their advertising strategy backfired when the UAE advertising authorities blacked out the rest of the â€Å"naked skin† leaving only the face visible, thus totally diminishing any intended marketing message. Indeed, Roth’s (1995, p. 163) use of Hofstede’s (1980, p. ) dimensions indicates that both the power distance and individualism dimensions have strong impacts on the interpretation of sensory and novelty based brand image strategies. In other words, these two dimensions strongly impact on consumer responses to brand advertising strategies that are based on sensory stimuli and novelty value. This implies that managers marketing brands internationally and across different cultural contexts need to be aware of how their brands and advertising will be interpreted in these contexts, in order to maximise their marketing and advertising effectiveness. The impact of cultural factors can even be seen in the case of word of mouth advertising strategies, and customer referral programs. In particular, in recent years the role of cultural factors and cultural differences in the use of word of mouth as an advertising tool has become of increased importance. Whilst positive word of mouth tends to have a positive effect on customer service quality perceptions in all cultural environments, Schumann et al (2010, p. 8) showed that received word of mouth â€Å"has a stronger effect on the evaluation of customers in high uncertainty avoidance than in low uncertainty avoidance cultures†. This implies that even if companies are not engaging in direct advertising campaigns in a cross-cultural context, they still need to be aware of the impact that cultural factors can have on their general marketing and any word of mouth advertising or referral marketing strategies, and match these strategies to the target culture’s uncertainty avoidance level. â€Å"One World Culture† However, it is important to note that whilst national cultural factors and differences have a strong impact on the marketing and advertising of products in the contemporary environment, the increasing globalisation of the world economy is also having a strong impact on the cultural characteristics of people around the world. As global capitalism and communications become more advanced, so consumers around the world are becoming used to similar styles of marketing and advertising. This is acting to dissolve some of the cultural boundaries of advertising, and in ome areas creating a homogeneous global consumer culture (Cleveland and LaRoche, 2007, p. 249). Whilst this trend is still not dominant, and many individuals continue to define themselves by their cultural environment and heritage, there is a growing degree of variance in the extent to which other individuals do identify with these norms. In particular, younger people are increasingly defining themselves as global consumers and individuals, and hence feeling a greater affinity to the global community, with a lesser degree of attachment to their local and national cultures. This implies that not only do managers need to be aware of the different cultures that pervade the markets in which they operate, but they also need to be aware of the potential impact of this global culture on consumer responses to advertising and marketing strategies. Indeed, whilst the growth of this global consumer is a relatively new concept in marketing, it should be noted that globalisation has long been accepted as creating â€Å"global consumer segments that associate similar meanings with certain places, people, and things† (Duncan and Ramaprasad, 1995, p. 5). To date, these segments have largely been limited to specific consumer products and brands, such as Apple, Nike and Coca Cola. However, as these segments have grown, so they have also helped drive the emergence of global consumer cultures, and the growth of shared sets of consumption related symbols. These symbols are often brands, but can also be product categories, or even consumption activity. In 2009, Guinness launched their first ever global advertising campaign for â€Å"Arthur’s Day† (Figure 2). It was a â€Å"groundbreaking consumer promotion promoting annual ‘Arthur’s Day’ events on 24th September, being held around the world in cities including Dublin, New York, Lagos and Kuala Lumpur† (Saatchi & Saatchi EMEA, 2009). Guinness wants their global consumers to celebrate the consumption activity of drinking Guinness on the same day of the year, worldwide; thus trying to influence global culture and consumer behaviour. Figure 2: Arthur’s Day â€Å"Toast†, Jakarta, 2010 With the continuous growth of mass media, and the dominance of this media by a few large economies and cultures such as the United States (Walker, 1996, p. 42), these symbols have become ever more significant, and their impact on global culture has become ever more pronounced. This implies that marketers and advertisers need to be aware of the specific influence of culture across different product categories, and the potential cultural impacts of entering or leaving one of these categories. The growth of these shared meanings also has implications of marketing managers, who often find themselves competing in an increasingly competitive global marketplace, where competitors can come from a range of backgrounds, economies and cultures (Aaker, 1991, p. 46). As a result, marketers may need to develop new strategies for coping with the widespread changes in culture, particularly when the global culture changes in a way that is not conducive to their existing marketing strategies. According to Alden et al (1999, p. 75) such changes will require companies to adopt a strategy of â€Å"global consumer culture positioning†, whereby businesses not only position themselves in domestic markets and foreign markets, but also position themselves in the global market. This will obviously complicate marketing activities in the short term, with marketers forcing to tailor their advertising strategies to three distinct market segments, all of which may respond to brand messages and advertising in different ways. However, in the long term, marketers are likely to benefit from following such a strategy, as their positioning will be better able to move with shifts in the global market, and the various local markets in which they operate. As such, it can be seen that the impact of culture on contemporary marketing and advertising will not be static, but will rather be ever changing and hence will require marketers to anticipate and react to changes in the global cultural makeup. The potential for such changes to occur can be seen in a recent study of the use of soft sell advertising and hard sell advertising across different markets. According to most theoretical work on advertising and the prediction of global consumer culture theories, soft sell advertising should be more uniformly accepted across markets, whilst hard sell advertising should struggle in some cultural contexts such as the Far East, where confrontations are not culturally acceptable. However, the results of Okazaki’s (2010, p. 0) study into the use of soft selling and hard selling in the United States and Japan produced quite surprising results: â€Å"The results indicate somewhat more homogeneous acceptance of soft-sell appeals but, surprisingly, also show relatively homogeneous acceptance of hard-sell appeals across markets. These findings are suggestive of both types of appeals having the potential to be used as part of a GCCP across the United States and Japan and perhaps other markets† (Okazaki, 2010, p. 20). This implies that even two culturally dissimilar nations such as the US and Japan have developed similar responses to certain types of advertising. As such, marketers who had not kept abreast of these cultural and market developments could have found themselves left behind and unable to compete as the market moved on and left them behind. Conclusions In conclusion, it is clear that culture is pervasive in all marketing activities, and particularly in the case of advertising strategies. Not only does culture impact on how advertising and marketing is perceived in different countries and cultures, but it can also in turn be influenced by advertising and marketing strategies. In addition to this, the globalisation of marketing, advertising and business is causing the emergence of a global culture, which requires its own unique form of marketing and advertising. These different cultures are not remaining static, but are increasingly changing and developing over time, forcing advertisers to constantly renew and re-evaluate their advertising strategies. As such, the main impact on culture on marketing activities is that it prevents them from becoming static and consistent, and forces regular reviews and updates to ensure that the activities remain culturally relevant.

The New Deal and Opportunities in the World Wars Assignment

The New Deal and Opportunities in the World Wars - Assignment Example As the paper outlines, the New Deal’s biggest achievement was restoring faith in American democracy in a time when there was very little if any, faith when people thought that they could only turn to communism or fascism. The greatest failure of the New Deal was its inability to bring full recovery to the economy. The New Deal set out to finish the work of progressivism but succeeded in more than it had been planned to. It would not be considered an actual revival, but something even greater than what it had been before.  Many accomplishments brought on by the New Deal owed much to the Progressive movement. Even so, progressivism also brought along many major events and changes by itself, without the need of the New Deal. The New Deal merely finished the work of progressivism and made a few changes of its own, such as the unfair civil welfare practices that the progressive era brought being noticed and eliminated. Without progressivism, the New Deal would have never come int o existence. While separate, they are each a branch of the other.  The changes that took place during the progressive era and the New Deal, when compared to the events and changes that took place in the 1920s, only set up a foundation for what was to take place during the 1920s. Historians refer to progressivism as an influential social movement that started in the later 1800s and came to an end with the United States entering into the first World War. Progressivism succeeded in many things; some of these things concerned state and national income tax, minimum wage laws, increased business regulation, and the creation of the Federal Reserve System. One of the biggest successions of progressivism was the passing of antitrust laws, broke up numerous trusts and set things in the right direction for future prosperity. This was passed because huge businesses were heightening up their prices and monopolizing the economy. With these laws passed, the economy was able to be at a more avera ge and solid rate.

Interview a manger with regard to the various managerial functions Essay - 1

Interview a manger with regard to the various managerial functions - Essay Example According to Taylor, Nikesh has several managerial functions that include planning, organizing, commanding, coordinating and controlling. Nikesh is tasked with setting out plans of actions in order to attain the pre-determined organisational goals. Together with other executives, he prepares the strategic plans and operational plans for the entire organisation. Nikeshy is also tasked with organizing function in the company. For instance, he is tasked with providing personnel, raw materials and an organisational structure that contributes to the success of the organisation. He designs the job descriptions and creates reporting relationships within the organisation. According to Fayol’s commanding function, Nikesh is tasked with ensuring optimum utilization of human capital in the organisation. In this function, he delegates responsibilities and inspires the employees towards the attainment of the organisational goal. In the coordinating function, Nikesh is responsible for unify ing and harmonization of all activities and resources in the organisation (Williams 54). For instance, he coordinates the new product development and sales department in order to ensure that new products meet the changing customer needs. He is responsible for the creation of harmonious and coordinated working teams and groups in the organisation. The last managerial function of Nikesh according to Fayol is controlling function. He is responsible for evaluating the attainment of organisational goals. He evaluates the degree of conformity to organisational policies and attainment of budgeted financial performance (Williams 53). Nikesh Arora aspires to the interviewee since he has contributed highly to increased profitability and market share of Google. Nikesh has the management experience at this position since he has previously worked in a multicultural environment and other markets such as Europe and Africa. Nikesh has also

TOCYO's Approach Managing People Assignment Example | Topics and Well Written Essays - 2000 words

TOCYO's Approach Managing People - Assignment Example The report will discuss the issues that were currently being faced by the company. The company was in quite a lot of mess there were many issues in nearly all the departments of the company as well as the management alos had issues amongst themselves. The report will identify the issues, present the causes of the issues and then present a solution for the problem. The only solution for the company is to bring about a whole revamping era into his firm so as to make sure that they can grab back their marketing share and as well as start making profits. INTRODUCTION The company was founded by Harold Bennett who was an ex-marine engineer, he company was working successfully under him and there were no serious issues, but when issues started to raise their heads, he sold the company to another person and stopped his interference in the company, but later when once again the company was losing out on its market share the new owner decided to sell it. Gordon Bennett, who was a family member of the founder felt that the company should once again come back into the family decided to undergo a management buyout. ... Each departmental head was on the look out to create benefit for themselves and for her friends. The employee were not being paid properly, there was serious discrepancies in the pays that were being handed out and the employees hence felt degraded and left out. There were serious financial drains in the company in the form of part time workers and failed experiments. Also, some of the departmental heads had made many things an egotistical issue, when there was no such thing. The departmental head had also failed to account for the cultural structure of Mexico where unionism is quite strong and hence the difference in payments was treated as a huge issue. One major thing in the company was the increasing nepotism which always leads to the downfall of companies. Another major issue that he is currently facing is in relation to the relocation, if he merges the two units there will be some layoffs, but it would result in major cost savings, he has to make a decision about it as well and soon, and make sure that decision is in the favor of the employees and the company as a whole. Management Currently there are many issues in the management; in fact some of the major issues which are then leading to smaller issues are emerging from the management. The HR department at first needs a serious bit of change, although Swagg has a lot of experience in the same industry but she really lacks the honesty and the vigor that should be in her as a part of HR department. The kind of employees that you are hire are the ones that really make a difference in today’s business, employees help you create the niche that gives you a competitive advantage in the long run. She should know that

Based Occupational Therapy for Adolescent Children Research Proposal

Based Occupational Therapy for Adolescent Children - Research Proposal Example Some agencies are starting to get involve in the public information campaign on various drug prevention and control programs whereby it adheres to the idea of using social influence and role playing to discourage adolescents from starting drug use and encourage them to refuse drugs in the future and consequently improve children's social health status. Historically, human infants are born without any culture. There must be transformation by their parents, teachers, and others into cultural and socially proficiently animals. The overall process of acquiring culture is referred to as socialization. During socialization, people learn the language of the culture they are born into, so as the roles they are to play in life. For instance, girls learn how to be daughters, wives, sisters, friends, and mothers. In addition, they learn about the occupational roles that their society has in store for them. People also learn and usually adopt culture's norms through the socialization process. Norms are the conceptions of appropriate and expected behavior that are held by most members of the society. While socialization refers to the general process of acquiring culture, anthropologists use the term enculturation during the socialization process to a particular culture. Early childhood is the period of the most intense and the most critical so cialization. It is then that we acquire language and learn the fundamentals of our culture. It is also when much of one's personality takes shape. But, note that if one continue to be socialized throughout lifetime. As people age, we enter new statuses and need to learn the appropriate roles for them. We also have experiences that teach us lessons and potentially lead us to alter our expectations, beliefs, and personality. For instance, the unpleasant experience of being raped would tend to cause a woman to be distrustful of others. According to Stoffel and Moyers (2004), individuals with problem on substance abuse are often referred to occupational therapy with the help of professional that deals more on self care, productivity through purposeful activities to help achieve the client's full recovery. Occupational therapy is a therapeutic activity or workshop that provides real life experiences to enhance individual's personality uplift self and has a meaningful life by means of rehabilitation. The major role of occupational therapists is to help the client become a successful member of the society again by allowing individual to develop a healthy lifestyle and participate in therapeutic activities (Gerrie ter Haar and James J. Busuttil 2005). Gordon (2003) stated that individual should change old habits by learning new skills and living a balance life that changes addictive behaviors to positive lifestyle, which uniquely outfitted to occupational therapy. Occupational therapy teaches skills to establish individual's role in the community. The purpose is to help individual balance responsibilities through learning effective coping strategies can communicate effectively and can be able adjust to stressful

The Progressive Era Essay Example | Topics and Well Written Essays - 1500 words

The Progressive Era - Essay Example The middle class, frightened by the economic unrest of the 1890's and the actions of giant business organizations, was more willing to accept progressive reforms than it had been earlier. After the quick victory in the Spanish-American War, there was a new feeling of confidence in the nation=s future. Progressivism had many aims. The general aims of Progressivism were as follows: to extend political democracy by shifting control of government from the political bosses and powerful industrialists to the people; to curb the power of big businessmen, in order to give greater economic opportunities to small business and labor; and to eliminate the social ills of society through needed reforms. Although the aims of Progressivism were shared by all Progressivists, support came from many different groups. Progressives came from both major parties, as well as from minor or third parties. Important political leaders in the movement included Presidents Theodore Roosevelt and Woodrow Wilson, and Governors Robert La Follette, Charles Evans Hughes, and Hiram Johnson. Support came from the farm, because the farmers wanted their problems to be recognized. Support came from artists and writers, who wrote stories about social ills. Progressivism accomplished many things. Political democracy was extended by initiative, referendum, recall, and the short ballot. The Seventeenth Amendment was passed and provided for the direct election of U.S. Senators. The Nineteenth Amendment gave the franchise to women to permit the selection of party candidates by registered voters. Many limitations and restrictions were placed on trusts. Monopolies were prosecuted and the Clayton Act was passed. The Federal Trade Commission Act was passed as well. Many laws which safeguarded labor and the public were enacted. More adequate factory and building inspection codes were adopted, greater provisions were made for sanitation and public health, and Congress enacted the Pure Food and Drug Act and the Meat Inspection Act which further improved the quality of foods. Perhaps the most dangerous beliefs of the progressive era may be the uncritical acceptance of the power of state to coerce individual behavior. The idea of individuality, which is vital for democracy, seemed, at times, to be threatened. This acceptance of the government's control over its nation's individuality opened the door for the surge of socialist views. The idea of a 'cooperative commonwealth' began to take it's roots in American society. (Dittmer, 12-22) Such socialist ideas and government control over individual behavior was very easy to sell to the poor working class, which made up a high percentage of America, who had become over-burdened by capitalist oppression. The government's ability to gain strength was looked upon by this class as the only way to control the overpowering private sector, which were the big-businesses. As Wilson stated 'Our duty [government] is to cleanse, to reconsider, to restore, to correct the evil without impairing the good, to purify and humaniz e every process of our common life without weakening or sentimentalizing it.' .In the idea of government controlling 'every process of our common life' lies a great danger; the control of government lying in the hands of the people, not the

Follow the instruction and do the questions Essay

Follow the instruction and do the questions - Essay Example In his narrative or pamphlet, Common Sense; he talked about the distinction between the origins of society and origins of government. Paine drew the attention of people towards general facts and common senses by telling them that a society is formed because of their wants. He hoped that people understand that they are all dependent on each other for the satisfaction of their wants, as no person alone is sufficient. There is a chain as one depends on another and that another on some other and so on. They don’t need government for their safety but people themselves can do it. All they need is common consent and clear conscience as, they as a society are independent on each other and these needs never cease to exist. This belief on our own selves and on each other is weak, and that is the reason that people are still under the slavery of government who regulates their lives, rather than them taking charge of their own. 2) In Mark Twain’s â€Å"?1,000,000 Bank Note,† Henry Adams agrees to assist Lloyd Hastings in his investment venture in London. Henry tells Lloyd he does not want to buy mines; instead he wants to â€Å"keep my capital moving, in a commercial center like London† (76). Of course, having no assets, Henry cannot afford any investments. Yet what does it mean in Twain’s short story to keep one’s capital flowing? In fact, Henry amply succeeds in moving his capital, much to Lloyd’s and others’ benefit. How does the story conceive â€Å"capital†? The story â€Å"$1,000,000 Bank Note† by Mark Twain conceives money or capital as the most powerful object which can derive everyone and everything with its power. It can rotate the world on its axis. Henry Adams was a poor, lonely person who didn’t even have enough means to make his ends meet, but this 1000,000 note changes his life from a nobody to a socially high-class man. Even though he could not use or cash this note, just the word about him having such wealth made him an upper class and wealthy person. The story defines capital as a controlling force which gives a fame and era of authority to Henry just with the illusion of him being a wealthy person. Such was the supremacy of money that even others like Lloyd could benefit from this illusion created. The plot of the story is basically teaching the lesson that money is everything for the capitalist world and just the assumption of having wealth is enough for anyone to achieve success, fame, acceptance and love in this society. 3) Explain what Thorstein Veblen means by the term â€Å"pecuniary emulation.† Why does the emulative â€Å"habit of thought† engender â€Å"chronic satisfaction†? Pecuniary means anything related to wealth, and emulation means to make an effort or to have an ability to surpass others. Together the term â€Å"Pecuniary emulation† according to Veblen means to make an effort to surpass others in status as measu red by wealth. Veblen’s theory of the leisure class focused on the distinction of society between two classes, one who exploits and does not work and are called the leisure class, and other, a class of people who works in industry and produces goods. The thirst for wealth is never satisfied and gets only multiplied because of the power of wealth as a status symbol. Wealth brings a sense of accumulation, reputation and honor, which makes it impossible that the desire for wealth or

How would Fredrickson explain Alexies essay Example | Topics and Well Written Essays - 1000 words

How would Fredrickson explain Alexies - Essay Example e work provided, the virtue of all American institutions and people, and the mission aimed at spreading all these institutions (Colombo, Cullen and Lisle 449). These themes were aimed at remaking and saving the entire earth as seen by America. The arguments supporting these themes claimed that America could make a better and new society that could be termed as beginning of a new world. There are a number of ethnic relations models in America presented by George Frederickson but in this essay the greater focus in on the historical perspective. In his representation, he has a presentation of the ethnic relations evolution that he ultimately did using four main concepts; cultural pluralism, ethnic hierarchy, group separation and one-way assimilation. The author used the latter to show that the outsiders, commonly referred to as minorities, were not to be considered as outsiders anymore. These groups of the blacks, native Americans, Irish individuals were expected to experience equity and complete participation in the society of the Americans. This meant that all the minorities had to confirm to the culture of the Americans. The one way assimilation model explained just as one assimilates into the American culture, it was essential to have all the people in America interact and communicate without instances of miscommunication (Nguyen 16). A good example is the divers e meaning of nodding ones head in a case of answering a question among the American and Bulgarian people. In America, nodding ones head means complying or a positive answer whereas it is the complete opposite in Bulgaria. However, one assimilation model provides information that ensures adaptation of such a person to the American culture without miscommunications. Fredrick essay provided a description of all available American ethnic relations. In addition, he wrote to depict the manner in which these different groups were supposed to interrelate so that they would handle each other in the creation of a

Bill Gates Essay Example for Free

Bill Gates Essay One man with a vision dared all odds to realize his dream of having every abode equipped with a personal computer. It was rather an ambitious dream, but he did his best and soon enough success came knocking on his door. The most important developments in the history of the computer industry happened because of that one man and his vision. His story seems to tell people to dare to dream and work as hard to realize it. William Henry â€Å"Bill† Gates III chairs the world leader in software development, solutions as well as and services company known as the Microsoft Corporation (Microsoft Corporation NP). This company has assisted individuals as well as industries around the world to recognize their fullest potentials. Bill Gates was born on the 28th day of October in the year 1955. He is the son of Mary and William Gates II. His father is an attorney while his mom was a teacher. Bill has two sisters. The young Bill together with his sisters was raised in Seattle (Microsoft Corporation NP). Born to a rich family, Gates went to the most expensive schools in the United States. For his elementary education, he went to both public as well as private schools. During these years, he came to develop an interest in the software industry. He started doing computer programming as young as 13 years of age (Microsoft Corporation NP). Gates also went to Harvard University in the year 1973 (Microsoft Corporation NP). In his stint at Harvard, he developed his version of the BASIC programming language. He did this for the microcomputer, otherwise known as the MITS Altair (Microsoft Corporation NP). He left Harvard while he was on his third year. His reason for leaving school is to concentrate on the company he started with good friend, Paul Allen. The year was 1975 when what was to become the largest software developing company was initially started, then manned by just two people, Bill and Allen (Microsoft Corporation NP). The two started developing software for PCs led by the conviction that the computer would likely become an indispensable tool at the offices as well as for every household. Gates’ hope as well as his dream for personal computing have as it has always been vital to the success of his company and as well as to the rest of the industry. Under his guidance, the company’s mission is to constantly progress as well as develop software technology. It also aims to make it simpler, more cost efficient, as well as more pleasing for its users. Gates became famous the world over, largely due to the sensational success of the company he started. He delivered an interesting insight on the way personal computers will further revolutionize the lives of people in the future. He also shared the way the information superhighway will constantly progress. Gates, being the positive and passionate guy that he is will certainly play a huge role in the future of computers. In the advent of sophisticated computer technology, Gates sees the future were paper work will eventually be minimized. He sees it as something where educators will teach their students with the aid of computers primarily. It would be a world where meetings can happen at any given day, at any given time without the need to travel long distances. It would be a world where residences can well recognize it owners’ distinctively like man ever though possible. Nowadays, Gates’ idea that PCs would be a huge industry as well as his constantly logical vision, are essential to his business as well as to the rest of the industry. The moment he and his business partner started out their business, they came to know the basics as they progressed (Gates 5). On the first day of January in the year 1994, Bill wed Melinda French (Bill and Melinda Gates Foundation NP. While his philanthropic ways were essential to the billionaire, together with his wife, they started what came to be known as the Bill and Melinda Gates Foundation. The couple believes in the equality of life for every human being. From the time it started in the year 2000, the Bill and Melinda Gates foundation help to minimize the inequalities that exist in their own country as well as the world over (Bill and Melinda Gates Foundation NP). As of the first month of the year 2005, over $28. 8 billion was allotted to aid the philanthropic efforts of the couple particular concerning worldwide health and education (Microsoft Corporation NP). They hope that developments in these fields will be made accessible to those in need in the 21st century. The foundation has devoted over $3. 6 billion to institutions involved in worldwide health care. It has allotted over $2 billion to develop education opportunities, together with the Gates Library Initiative to give PCs, access to the information superhighway as well as education to public libraries in poor neighborhoods in their country and even in Canada. Over $477 million was committed to neighborhood missions at the Pacific Northwest. Over $488 million was fixed for special missions as well as yearly giving drives of the foundation (Microsoft Corporation NP). The company declared a transition process on the 15 day of June in the year 2006. Such process took effect on July 2008. It has the company’s chairman out of his daily task in order to devote much of his time for his worldwide education and health initiatives through the foundation (Microsoft Corporation NP). After such time, Gates will still act as the chairman as well as a consultant particularly on the company’s key advancement programs. Such transition was done in order to guarantee the efficient as well as systematic turnover of responsibilities in the company. For a hundred years since the time of Rockefeller, Ford as well as Carnegie, the foundation eventually became the richest endowment ever to exist. Its first endowment sponsored the company associated products in training as well as public libraries in the country. Still, others claim that it was his wife’s influence that caused the foundation to take a new direction to be the biggest sole private resource of investment for study into AIDS, vaccine as well as malnutrition. As a result, the efforts garnered several recognitions (New Internationalist 1). Gates envisions significant developments in the computer industry in the years to come. He pictures software that is capable of interacting with people at a more personal level by means of identifying voices, features as well as hand gestures. Armed with inexpensive digital cameras, PCs will soon have vision (Hart NP). He pictures interactive tablet computes taking the place of books as well as notebooks in institutions. Pupils will draft the whole lot of the things they must have on their tablet computers and transcribe all straight to screen for storage. Gates foretells that for a great number of institutions, the price of new PCs will not fall as low to be a practical option to conventional book for two to fours years from now (Hart NP). Software will modify more things in the future than it has ever done before. Gates remarked the manner in which the development of software and ever more influential microprocessors, together with the information superhighway has affected individual as well as industrial computing. Moreover, he mentioned about the way it altered the world of photography as well as the music industry. For the most part, things will leave the desktop and will be completed in the cloud of the information superhighway. Large amounts of data, take for example, the Visual Earth developed by the company will build more logic being shared over cyberspace than downloaded on the personal computer (Kash NP). The answer to upcoming software advancement is to build the architecture that allows users to handle information as well as applications in a diversified environment making the most of both local as well as the cyber realms. The major transformation approaching is innovative means of relating with devices. At the same time as the aid of both keyboards and mouse is here to stay, innovative potentials in terms of speech recognition, citing for example may turn mobile devices into an even more powerful tool for communication. He also depicted the manner the three dimensional computing, collaboration devices as well as robotics are offering new stages for output that will constantly modify the cyberspace industry. Lastly, he imparted his remarks in dropping by institutions regarding the way software is turning out to be an ever more vital element in the development of the sciences, particularly in astronomy as well as biology, giving new opportunities for the development of the software industry. Gates impatiently waits for the time when the administration of any state can get rid of paper from their systems of justice as well as medical records. Since this particular market does not concern similar aggressive issues that it was usually to be anticipated that it would take a little more time for it to progress into new advances and still the chance for competence, visibility of data as well as doing away with forms is still rather great. He believes that the growing accessibility of sophisticated visual representations will advance the development of online advertising as well as the information superhighway will ever more afford the best stage for some of the most elaborate as well as targeted innovative advertising efforts. For the twenty five year that has passed since Gates first encountered the programming language known as BASIC and when he learned the about the GE machine, he has changed the computer industry in a remarkable way. The advent of Microsoft Windows, the mouse as well as MS – DOS brought it down to a more personalized plane. His goal of having every home equipped with a personal computer is happening. His visions have fashioned extremely aggressive software as well as hardware computing industries. This man has certainly caused a great impact on the way people processes available data. The world has been seen a dramatic change as far as the computer industry is concerned because of one man who dared to realize his noble vision. Works Cited â€Å"About Us. † 2008. Bill and Melinda Gates Foundation. Retrieved May 18, 2008, from http://www. gatesfoundation. org/AboutUs/. â€Å"Bill Gates. † 30 July 2007. Microsoft Corporation. Retrieved May 18, 2008, from http://www. microsoft. com/presspass/exec/billg/bio. mspx. â€Å"Bill Gates. † July 2006. New Internationalist. Retrieved May 18, 2008, from http://findarticles. com/p/articles/mi_m0JQP/is_391/ai_n16619363. Gates, Bill. The Road Ahead. USA: Pearson Education Limited, 1999. Hart, Kim. â€Å"Bill Gates’ Vision for the Future. † 13 March 2008. The Washington Post Company. Retrieved May 18, 2008, from http://blog. washingtonpost. com/posttech/2008/03/bill_gates_vision_for_the_futu. html Kash, Wyatt. â€Å"Bill Gates on software’s future. † 13 Marh 2008. Government Computer News. Retrieved May 18, 2008, from http://www. gcn. com/blogs/tech/45963. html. Reitz, Stacey. â€Å"William Henry Gates III. † 26 September 1996. Stacey Reitz. Retrieved May 18, 2008, from http://ei. cs. vt. edu/~history/Gates. html.

The Trends In Globalization

The Trends In Globalization Globalization is a process of connection between the people, companies and governments from different countries. It is a process of international trade, financial market and technological development in the world. It influences the environment, political principle, economy, personal perspective and values, and culture. Technological advances and mass transportation lead people to get closer, travel more frequently and increase international cooperation that gives more opportunities to investors and businesses to expand their global markets. Thomas Friedman described in the video that personal computers and internet are the important drive to globalization. Internet performs as a tool to connect people from different nations. The need for travel is decreasing because of growing use of real-time conferences and online tools on the Internet. Globalisation gives opportunities that more organisations expand their businesses in competitive market. They can spend less operating costs and produce the variety of products and services by using diversification of resources. It effectively reduces the cause of organizational risk and interest payments in different situations. Deregulation is a major factor to boost competition and maintain a free trade. When government and industry associations deregulate the particular rules, companies can find better providers and offer cheaper and better quality of products for customers. In addition, comparative advantage leads the economic growth and does a lot of trade together, so both countries can produce goods efficiently, increase profits and satisfy the demand of goods for numbers of people. Globalisation helps developing countries to develop their economy and improve their standard of living. International organisations set up companies and factories which create a lot of job opportunities for the poor in developing nations. Thomas Friedman said that companies go global for markets and labour. Now the change is that globalisation is led by individuals. Individuals can move to another countries as well as use Internet to receive and send information. Identifying Forces Driving Globalization (1079 words) According to the publication from United Nations ESCAP, globalisation is defined as the culture which influences economy and business in the world. It is the motive force which increases the cooperation and communication across different countries. Economists assume that globalisation leads to develop the global market. Historians see globalisation is dominated by global capitalism. Sociologists believe that global movement of people, goods, and ideas change lifestyle and social values of everyone in the society. For the political scientist, they say that state sovereignty is eventually taken away by the globalization. There are some driving forces which accelerate the integration of regions and nations through economic development. Trade International trade had become the significant drive of globalization after the Second World War. Protectionism was introduced during this period. Government restricted the international trade in order to protect local farmers and businesses from external competition. It consisted of import tariffs, quotas, subsidies or tax reduction to local enterprises and state intervention until liberalization was emerged. World Trade Organization drives global economic integration and promotes world peace more deeply. World Trade Organization was established by the member states in 1995. The aim is to discuss trade agreements, settle trade disputes and comply with trade rules. It helps open the global free trade as well as protect all members in trade environment. GATT is a multilateral agreement which eliminates the trade barriers and reduces tariffs among member states. Capitalism was also introduced in Western world in 19th and 20th centuries. It is a current economic system which everyone can enter the market and provide goods and services. Through the selling process, they can either lose money or gain profits. Capital and assets are owned by entrepreneurs. Government has no right to control the flow of market. Finance The free market increases the frequency of international trade. Companies from developed countries offer resources and capital to developing countries in order to help them improve their poverty and boost their economy. It is also called foreign direct investment which means companies invest through buying a company, a merger or an acquisition of the company in another country. A lot of companies outsource the production. They cooperate with suppliers under the contract. Then suppliers hire labour to produce goods such as electronics, automobiles, textiles and garments in factories which avoid the high production costs, taxes, labor costs and utilities for companies. The risk of failure will be decreased in results of suppliers train labor equipped with specialized skills. Companies engage in new technology, goods and services. International production networks have emerged in the global market from the US since the 1960s. It was rapidly developed especially in East and Southeast Asia. Because of numerous multinational corporations faced high labor costs and import products increase while they had to provide cheap products against other competitors, MNCs has started to adopt outsourcing which forms global supply chains in Asia. They set up different regional offices and factories in a few of Asian countries. Developing countries in Asia rely on technologies from Japan, The US and EU countries for production. China, a global assembly centre, is the leading country in international production networks. And China exports the most in the world as well. In addition, ASEAN was created by countries in Southeast Asia since 1967. The aim is to increase the economic growth and achieve the free trade agreements with neighborhood countries. Recently, the economic crisis affects ASEAN that the foreign direct investment is decreasing in some Asian countries. According to ASEAN Secretary-General Surin Pitsuwan (The Jakarta Post, August 10, 2011, Global debt crisis to affect ASEAN, P.1), a lot of investors are from European Union, which comprises 22% of total foreign direct investments. ASEAN needs to keep their motivation and strengths. Communication It is impossible to open the international market without information technology, which has been rapidly improving the communication between people in the world. Internet and telecommunications are beneficial to the trade and financial industries. Companies enable to contact customers from different countries immediately and do transactions accurately. People can receive the knowledge and new ideas coming from other nations and also influence other people to make progress in different aspects. Using Internet is beneficial to companies that they can save time and cost. They also offer 24 hours services and online payment, reach their customers instantly and track products accurately. People can use mobile phone to make long-distance calls via the satellite technology and use Internet by accessing broadband data connection. Nowadays, these technologies are commonly used in businesses. Transport Transport is indispensable to boost the global market. Different means of transport can be used for delivering. In order to facilitate the development of logistics, people had invented large ships which contain very large capacities. It helps increase economic efficiency. Countries link closer by roads and highways. Compared to the earliest time, people went on an expedition and rode horses to other nations for trading. They can use cars and trucks to arrive different places now. Air freight has become the essential transport mode. It saves time and minimizes the damage and risk. For example, flowers, vegetables, meats, frozen food and some computer parts must export to other countries by plane. According to Boeing (Boeing, n.d. , World Air Cargo Forecast, P.1), air freight is widely used but it slowly grows due to the economic crisis and high fuel prices. People change to use more vehicles and ships which can reduce fuel costs. Using air transport influences by different factors such as exchange rates, air service agreements and other restrictions for the importing countries. However, ship transport is still the most major transport for delivering abroad. Since industrialization developed especially in Asia in the 1980s, using the ship transport has increased significantly. Boeing stated that it carried 8.8 billon tonnes while air freight had only 43 million tonnes in the world in 2011. The maritime transport is mostly used for bulk items such as oil and grains, and most dry products go for air transport. As shown, we see that these five driving forces have deeply affected the globalisation. Global trade boosts the development in finance, communication and transport. At the same time, they help the trade easier and gain more opportunities in businesses. Internet and telecommunications are modern technologies which allow connecting between suppliers, retailers and customers from different nations in results of the productivity and sales increase. Innovative technology and human skills improve gradually, so that people have better lives than the old times. Identifying Different Responses to Globalization (1043 words) According to the report from European Foundation for the Improvement of Living and Working Conditions, globalisation is related to European integration. Economic integration has been growing in the European Union since the enlargement of EU and the single market was created. Now the EU has 27 member states, which expands the economic development and increases the cooperation between Western Europe and Eastern Europe. As a result, both eventually improve the poverty especially in Eastern Europe, increase GDP and create more business and job opportunities. Nevertheless, economic integration causes some companies lose places in the competitive market. This part will be analyzed responses of globalisation among member states, institutions and individuals. Eurobarometer has investigated public views over globalization in 15 member states between 2003 and 2006. In 2003, 63% of interviewees from member states said that they approved the development of globalization while 29% of them opposed it. In 2006, only 42% of people thought that the globalization had positive impact and 44% of those believed that it had negative one. It seemed the fact that perspectives over globalization were more negative. In addition, another survey showed that more people who thought globalization intervened in the market share and job opportunities for companies. The main concerns were some employers lost jobs to those from low-income European countries and had more mergers and acquisitions of local companies. For example, most of the people in Poland believed that globalisation led their country to open borders and encourage numbers of migrations. However, young people still worried about the high unemployment rate. Employer responses to globalisation Many private organisations have optimistic attitudes towards globalization. They think that policy measures help maintain the competitiveness such as tax reduction and labour law. Looking into a few of countries, employer organisations have different responses. The Confederation of British Industry says that domestic companies gain more profits via exporting to fast-growing countries. Reform and low-cost production are their long-term strategies for business. In the Netherlands, the Confederation of Netherlands Industry and Employers says that a good business environment is necessary for globalisation including the balance of labour market and salaries. The division of labour is also essential which means production industry needs employees equipped with specialised skills and high value-added work needs professional workers who have more creative ideas. In Finland, the Confederation of Finnish Industries explains that the impact of globalization comes from the way that private enterprises and government react. Companies gain profits from enhancing their competitiveness in the foreign market, also they help increase the GDP of developing countries in results of growing the demand for their Finnish goods or services. The General Confederation of Italian Industry states that local companies rely on the international market. Government engages in encouraging them to develop exports and promote their products in overseas. Increasing the competitiveness needs government and private enterprises to conduct internal procedures rapidly, improve the infrastructure and minimize costs. Trade unions responses to globalization Trade unions agree that globalisation is the existence of process. They concern that it will worsen the social values and working conditions. Therefore, trade unions monitor based on social policies and communicate with European Works Councils. There are a few examples of different countries. Trade unions in Belgium insist that Europeanization is connected to globalisation. They promote the equality and solidarity. In 2007, they asked the government to conduct social and economic policies at European level. They also purposed to increase more professional jobs and continued expanding the market at global level. However, globalization has bad effects on privatization. In Germany, trade unions say that globalization brings the economic growth and employment opportunities. Some companies find the assistance from trade unions due to problems of relocation abroad. Regarding to similar situations, trade unions would look up the international labour guidelines and other agreements. They will also contact with European and global works councils. Government should set up RD while companies should improve the quality of products, strengthen the training for the staff and commit to innovation. In Austria, trade unions express that the large companies should build the head offices in its own country because the economic growth does not only involve in the relocation in target countries, effects of supplier industries and other services should be taken into account. For example, trade unions purposed the government to avoid the relocation abroad and have mergers and acquisitions by foreign enterprises. Institutional responses to globalization Government enforces policies to resolve impacts on globalisation including relocation and foreign companies take over the local ones. Both damage domestic market and cause further consequences. Government intervenes in the relocation appropriately in order to reduce serious effects which occur in the country. It encourages domestic companies to invest the production in its country such as using political pressure, subsidizing the cost of production and making mutual agreements. Government also creates good business environment for local companies including accelerating administrative procedures, offering tax reduction and boosting foreign countries to invest in its country. The backup support is important, particularly giving financial assistance to unemployed workers and providing job opportunities for them. There are some examples of government prevents the relocation abroad. In Sweden, Saab, an automobile company, decided to relocate its production from Western Sweden to Germany. Government agreed on offering 10 million euros fund to Saab. Afterwards, the fund was used to develop RD research, which improved car technologies, convinced Saab successfully to locate the production in the country and prevented to cut the workforce. A lot of local and foreign companies left their businesses in Malta and relocated them in developing countries such as Bulgaria, Romania and China. It was hardly convince them to keep the production due to higher labor costs in its country. Government did not intervene in it instead of encouraging foreign investors started up the high value-added industries. However, Denim Services, a local clothing company, decided to relocate its production. Then the government helped search an investor for Denim Services but it was not successful, in turn 1,200 staff lost jobs. As shown, we understand that globalization influences the EUs economy in positive and negative ways. Some employers, trade unions and governments express their concerns and others welcome the foreign direct investments. Each stakeholder should reach when globalization has serious damage on its economic development. Current Trends in Globalization According to the report from World Trade Organisation, international trade began after Second World War. Then it grew slowly because of the inflation and high fuel prices. In order to rebuild the market, the US executed the program called The Marshall Plan. They offered $13 billion to help create economic integration and eliminate trade conflicts in Europe. According to Herman Van der Wee (Robin Hogg and Max R. Hall, 1986, Prosperity and Upheaval: The World Economy, P.44), It gave a new impetus to reconstruction in Western Europe and made a decisive contribution to the renewal of the transport system, the modernization of industrial and agricultural equipment, the resumption of normal production, the raising of productivity, and the facilitating of intra-European trade. Afterwards, the US appeared the currency crisis. In 1971, they halted the link between dollar and gold which was known as the Bretton Woods system. It helped stabilize the economy. The US also started adopting floatin g exchange system. Because of the developing countries faced high interest rates and a big hit in debts in the 1980s, the foreign direct investment had been introduced. International trade could be divided into three groups. The first group was West European countries were in favour of the liberalization of market and they obeyed GATT and capitalism. The second group was the Soviet Union, Eastern bloc and China advocated the trading system under communism which meant all companies were owned by the state. The last group was developing countries called for political independence from 1946 to 1962, but government still intervened in the market in order to protect local enterprises. As a result, the developing countries in last group enabled to expand more trades than the first two groups. Afterwards, East Asian countries abolished the third trading system because the economy had improved and international trade grew significantly. As the following table, it shows that the trade had a high growth at 8.2% between 1950 and 1973 after the end of Second World War due to the value of money rose. During this period, European integration increased the trade between different countries more frequently. The innovative technologies developed rapidly which increased opportunities to expand exports. Japan developed the ship industry successfully followed by Asian Newly Industrialized Economies grew in the economic development, namely Taiwan, Hong Kong, South Korea, China, Thailand and Singapore and Malaysia. They mainly exported textiles, electronics and computer products. Then the trade in Japan went down and it was gradually replaced by NIEs and China. Nowadays China dominates the export market, mainly relies on the production of goods. The US started the international trade in the 1950s. They developed automobile industry together with Canada and signed mutual agreements in 1965. Unfortunately, the exchange rates were not stable for exports causing many companies lost profits. Exporting oil to Middle East also lost a lot of money. In 1993, they created North American Free Trade Agreement, but it failed to resolve the downfall of exports. However, Soviet Union, Western Europe, North America and Japan comprised with 70% of world trade while 80% of it was from NIEs in 1993. In industrial countries, the demand for agricultural products increased from 40% in 1955 to 60% in 2006. On the other hand, the need for fuels and mining products slightly decreased by 10% in 1955 and 2006. In the developing countries, clothing and textiles grew to about 68% and 55% respectively between 1983 and 2006. Office and telecom equipment was one of the major export products, which continued increasing to nearly 53%. On the contrary, the demand for automobile products remained at the bottom. Therefore, developing countries supply about two-thirds of clothing products to other countries while about one-half goes for textiles and office and telecom equipment. http://www.ehow.com/about_4780798_advantages-doing-business-online.html http://www.wto.org/english/thewto_e/whatis_e/who_we_are_e.htm http://www.wto.org/english/thewto_e/whatis_e/what_we_do_e.htm http://www.investorwords.com/2182/globalization.html http://www.investopedia.com/articles/economics/10/globalization-developed-countries.asp#axzz2CVHQVb9c http://economics.about.com/od/globalizationtrade/l/aaglobalization.htm 18/11 http://www.ehow.com/about_5076380_deregulation.html 18/11 www.unescap.org/pdd/publications/regcoop/ch1.pdf 18/11 http://www.unescap.org/tid/publication/tipub2624-chap1.pdf 25/12 http://www.thejakartapost.com/news/2011/08/10/global-debt-crisis-%E2%80%98-affect-asean%E2%80%99-sooner-or-later.html 25/12 http://www.boeing.com/commercial/cargo/wacf.pdf 25/12 http://www.eurofound.europa.eu/pubdocs/2008/07/en/1/ef0807en.pdf 26/12 www.wto.org/english/res_e/booksp_e/anrep_e/wtr08-2b_e.pdf 26/12 www.books.google.nl/books?isbn=0520058194 29/12

The Royal Hunt of the Sun :: essays papers

The Royal Hunt of the Sun The Royal Hunt of the Sun is a story mainly based on the conquest of Peru by Spain. Along the way it explores many different sub-themes and ideas. Questions are raised about faith, friendship, leadership, greed and two distinctively different ways of life. The two main characters exhibit conflicting views on all the issues. The overthrow of the Peruvian Empire is a phenomenal story as it demonstrates the vulnerability of a society that considered itself almost indestructible. It showed how focused a civilisation can be on one leader, and how simply it can collapse when this leadership is removed. Pizarro recognised this and that is how his small army of almost two hundred conquered a nation of millions. He told his men "One man: that^s all. Get him, the rest collapse." (page 28) The conquest of Peru was a clash between two religions that were immediately very different but similar in principal. Christianity was a religion with a rapidly expanding following. Its leaders virtually granted permission for Christians to kill in order to spread the faith. This occurred in The Royal Hunt of the Sun when the priests inferred that Pizarro should take the life of Attahuallpa so that the Spanish would survive and the Christian belief would spread throughout South America. The priest Valverde said "^the lives of a hundred and seventy of the faithful. Are you going to sacrifice them for one savage?" (page 70) On the other hand the Inca belief was a lot more settled and humane. The Inca God and ruler Atahuallpa claimed "I have priest power^I confess my people of all crimes against the sun." (page 19) They both believed in a supreme being, who would be killed by its enemies and rise from the dead. Pizarro and Atahuallpa came from similar backgrounds but their immediate appearance was quite different. When they came together their similarities became evident and their friendship flourished at an early stage. While Atahuallpa was Pizarro^s captive he said "Make me free. I would fill this room." (With gold) (page 43) However, when Atahuallpa produces the gold Pizarro qualifies his promise thus; " ^Atahuallpa, you must swear to me that you will not hurt a man in my army if I let you go." (page 60) "I will not swear this" Atahuallpa replied. "Three thousand of my servants they killed in the square. Three thousand, without arms. I will avenge them." (page 60) This

Transmission of the Plague to Humans Essay -- Biology Medical Biomedic

Transmission of the Plague to Humans Abstract Yersinia pestis is a bacterium that has been well known to mankind for centuries. Its mechanisms of survival in wide variety of species are extraordinary. The power of this bacterium is dependent on its manipulation of the immune system of its host’s. Its means of survival in the flea and its use of the flea as a vector to other desirable hosts portray this bacterium’s true capability. This flea is the main cause of the bacterium to other animals, especially humans. However, the bacterium does not just stop here; it uses its coded proteins to inhibit the host’s immune system and the host’s cellular functions to aid in its survival in the organism. One of the most deadly diseases to strike mankind is the plague. The plague has survived for centuries and has claimed the lives of millions throughout the years. The plague is caused by a gram-negative bacterium known as Yersinia pestis. There have been three major pandemics due to this bacterium. Although it does not seem as deadly now as it was in the Middle Ages, it is still very much alive and present. There are three types of plague: the bubonic, septicemic and pneumonic plague. The bubonic and septicimic plague are only transmitted by the flea, but the pneumonic plague can spread through the air in droplets or by physical contact. At times, transmission can also occur from infected rodents, cats or other animals through bites and scratches (Phillips, 2004). The bacteria’s key for survival lies in its vast variety of hosts. Its mechanism in manipulating the host’s cellular functions has enabled it to take control and survive through the years. However, the process that the bacteria must go through in order to infect a human relie... ...berlain/Website/lectures/lecture/plague.htm 2. Jarrett, C. et al. Transmission of Yersinia pestis from an infectious biofilm in the flea vector. Journal of Infectious Diseases. (2004) v190 I4 p783 3. Kool, J. (2005). Risk of Person-to-Person Transmission of Pneumonic Plague. Healthcare Epedimiology. July 24, 2005: http://www.nycosh.org/workplace_hazards/Biosafety/PlagueArticle4-05.pdf 4. Kopp, E, Medzhitov, R (14 October 2002). A Plague on Host Defense. The Journal of Experimental Medicine. July 24, 2005: http://www.jem.org/cgi/content/full/jem.20021311v1 5. Phillips, F. (2004). Bioterrorism: Plague. Anne Arundel County Department of Health, Maryland. July 27, 2005: http://www.aahealth.org/physicianslink/bioterrorism_plague_overview.asp 6. Velendzas, D (2005). Plague. Emedicine. July 21, 2005: http://www.emedicine.com/emerg/topic428.htm#section~author_information

Information on Oak Trees

Oaks are among the hardiest of hardwood trees and over time can become large shade trees. These trees are popular for their size, long life and beautiful fall colors, but be prepared to wait many years for this grandeur if planting a seedling. Oaks can live and grow for hundreds of years. Attention to soil conditions, diseases and other factors can lead to long-living, beautiful trees. Deciduous Oaks Among the most common oaks are white, red and pin oaks. These types are deciduous, meaning leaves change color and fall from branches in autumn. The leaves of oaks distinguish between the types. White, pin and red oaks all exhibit lobed leaves that branch off in a half-dozen or more appendages. White oaks possess rounded lobes on leaves that are green in spring and summer and change to bright red come fall. Because of their large size when fully grown, white oaks are a popular shade tree. Red and pin oaks have leaves with pointed lobes and follow similar seasonal color patterns to the white oak. Branches tend to droop lower on pin oaks than on red oaks, making the pin a bad choice for growing near streets and sidewalks because of possible obstructions. The red oak tends to be sturdier and more tolerant of city pollutants. Live Oaks Live oaks are the odd men out in the oak family. These trees produce evergreen leaves that are broad without lobes. The foliage is bright green, and the trees are known for abundant shade and do well in cold climates. Planting and Care Pick a spot not too crowded where the tree will have room to branch out. Measure the distance from the soil surface to the bottom of the container or soil ball containing the tree, then dig a hole a little shallower than that distance. Make sure the hole is about three times as wide as the pot or tree ball. After placing the tree in the hole, fill the depression in with loosely packed soil, leaving a mound near the base of the plant. Newly planted trees will need good soakings every four days or so in warmer months for the first year for best results. Anthracnose Anthracnose is a common disease among oaks through which fungi cause defoliation. The best way to fight this disease is to prevent it in the first place. For smaller oaks, spray with fungicide in the spring to prevent unwanted growth. If trees become infected, immediately rake up any affected leaves for disposal. Prune and burn any dead twigs and branches. Then treat with fungicide. Products of the Oak Tree The hardness of oak makes it a popular lumber for construction and furniture production. Its rich tones make for attractive tables, shelves, moldings and trim. As a member of the hardwood family, oak also can be used in the smoking and grilling of food. Natural oak-based lump charcoal is a favorite among grilling purists.

Talbos Ng Kamote Tea Recipe and It’s Advantages

This is how to make it: 1. Wash the camote tops (talbos ng camote) with water and vegetable and fruit liquid cleanser like that of Pigeon's cleanser for baby bottles and toys. (It's made of 100% food grade or edible ingredients and removes pesticide residues on fruits and vegetables. ) 2. Boil water in a pot. 3. Once the water is boiling, put the camote tops (leaves only) and let them boil for at least 5 minutes. 4. Steep some more for 5 minutes. 5. Remove the leaves (or talbos) using a strainer and set aside.You can make these leaves into a salad. It's delicious too! 6. Pour on glasses (or cups if you want hot tea). 7. Squeeze 1-2 calamansi to get the juice and mix into the tea. You can add some more if you want it to have a stronger calamansi flavor. 8. Add a teaspoon (or more if you have a sweet tooth) of honey and mix. 9. Add some ice cubes for a refreshing and nutritious iced tea! Now, while you're enjoying your glass/cup of camote tops tea, let share some of its medicinal quali ties.It's a remedy for constipation or aids in regular bowel movement. It's a remedy for stomach distress like those cause by indigestion. It helps maintain thyroid hormones that prevents the thyroid from getting big. It helps lower blood sugar and cholesterol of patients with type 2 diabetes. According to Wiki. answers. com: Sweet potato tops are excellent sources of antioxidative compounds, mainly polyphenolics, which may protect the human body from oxidative stress that is associated with many diseases including cancer and cardiovascular diseases.Sweet potato greens have the highest content of total polyphenolics among other commercial vegetables studied. Sweet potatoes contain protein, dietary fiber, lipid, and essential minerals and nutrients such as calcium, phosphorous, magnesium, sodium, potassium, sulfur, iron, copper, zinc, manganese, aluminum and boron. Sweet potatoes are also important sources of vitamin A, thiamin, riboflavin, niacin and ascorbic acid. In recent years, it has been reported as well that this tea can help Dengue patients recover.Read more about this on an article here. Below is the nutritional value that every 100g of camote tops contain as taken from First Vita Plus website : 30 calcium 24 magnesium 373 potassium 13 sodium 49 phosphorus 85 chlorine 26 sulphur 0. 8 mg/kg iodine traces of manganese, copper and zinc Were you surprised that this cheap vegetable can be this nutritious? In fact, some people plant this in their backyards and just harvest them when they want to have them for salad or tea.

General Safety and Security Essay

* Investment in surveillance camera systems by school districts ensures parents and guardians that the general safety and security of children are being addressed during schools hours and at all after-school extracurricular activities and programs. 2. Crime Deterrent * The presence of highly visible surveillance cameras at strategic locations in buildings and public areas/premises of a school property prevents theft, vandalism and acts as a deterrent to thieves and criminals from indulging in illegal activities. 3. Sexual Predators * One of the biggest threats that school children face is the threat of sexual predators and pedophiles hanging around unobtrusively on school campuses or in parking lots. Camera systems’ footage is very useful in tracking down predators or helping inform police about threatening situations in real time. 4. Prevent Bullying * New-generation surveillance camera systems have audio, voice and sound capturing capabilities. Teenagers bullying or harassing other students can be disciplined based on video and audio footage records. 5. Emergency Evacuation * School security personnel manning surveillance camera systems in real-time can take quick action about evacuating children, faculty and staff in case of emergencies related to fire or other potentially dangerous situations. Prevent Theft and Illegal Activities * The primary purpose of installing surveillance cameras is to act as deterrence to robbers, criminals, petty thieves and unscrupulous elements from indulging in theft, illicit and criminal activities. Security cameras are installed in bungalows, townhouses, apartment buildings, condominiums, schools, university campuses, offices, stores, malls and other public areas. These cameras monitor suspicious activities; stop theft, vandalism and shoplifting; and alert stationed security officers about real-time thefts. Staff monitoring cameras and centrally manned systems in large businesses can also inform county and state law enforcement officials about developing dangerous situations.

Case Brief: London v. Directors of the DeWitt Public Schools

DeWitt Middle School teacher and coach Jeff Rader found Carl Avery and another student engaged in a â€Å"horseplay† in the school cafeteria. Rader asked both boys to leave the cafeteria of which the other student immediately complied. Rader again asked Avery to leave but the boy refused to comply the second time. At this point, Rader began to remove Avery from the cafeteria by force.The boy, however, fought back and slammed the coach into a table. During the encounter, Rader was able to drag the boy on the floor and banged the boy's head against the metal pole outside the cafeteria. They proceeded to the principal's office where each were asked for their version of the story, but Avery struck the hands of the principal in his frustration during the course of the interview, at which point the principal called the police.School authorities recommended for Avery to be expelled, of which DeWitt School District Superintendent Emerson approved. They informed Ms. London, mother of A very, and explained the procedures. A hearing was conducted and the school board decided to expel Avery for the remainder of the school year. Ms. London filed a lawsuit where the District Court granted the defendants' motion for judgement on partial findings, of which Ms.London filed for an appeal on three grounds, that the District Court erred: â€Å"(1) in holding that Rader did not violate Avery's substantive-due-process rights; (2) in holding that there were no procedural-due-process violations in Avery's suspension or in his expulsion; and (3) in not ordering the DeWitt School System to submit a remedial plan concerning discrimination in hiring† (United States Court of Appeals Eighth Circuit 1999). The Eighth Circuit Court of Appeals affirmed with the District Court judgement and dismissed the appeal.They held that Rader could not have violated Avery's substantive-due-process rights as he has asked Avery to leave the cafeteria twice. Although Rader banged Avery's head on a pole, the injury which the boy may have suffered could not have been severe to shock judicial conscience due to the fact that the boy could not even remember which side of his head had been banged. There could also not have been any violation of procedural-due-process as Avery and his mother was appraised of the charges and was given the opportunity to present his side, first in the principal's office, then on the board hearing.The plaintiff has also failed in proving a condition of segregated schooling in accusing the DeWitt School System with discrimination hiring. The decision of the Court of Appeals stressed the importance of effective discipline and order to educational processes. This means that educators have their own discrimination how to discipline students but with restrictions that are provided by law. References United States Court of Appeals Eighth Circuit. (1999). London v. Directors of the Dewitt Public Schools, 194 F. 3d 873, 139.

He Desire to Change the Subservient Role Essay

The Desire to Change the Subservient Role of Women in Old Chinese Society Chinese women stayed in an unequal status with men in old Chinese Society. Shen Congwen’s â€Å"Xiao Xiao† and Ding ling’s â€Å"When I Was in Xia Village† are two stories about village women’s lives during modern time in China. The stories in both of these works present an important traditional Chinese belief that it is profitable to raise geese than to raise daughter. In â€Å"Xiao Xiao†, she is a twelve-year-old girl who is married with a two-year-old husband, Chunguan, and as his caretaker in her youth. While â€Å"When I was in Xia Village† is a period when narrator spends his/her time in Xia village and make friends with a village girl Zhenzhen. She is sent to Japan to spy Japanese government after she is raped by Japanese soldiers. When she goes back village due to her disease, people look down upon her and laugh at her. Finally she runs away from Xiao Dabao’s propose and seeks for a fresh life in city. Xiaoxiao and Zhenzhen have something in common that they are both independent-minded woman; also they are from village and ever desired to live in city to find new life and to have education; they live under the tradition of gender discrimination in old China. While their experiences are different, and, at the end, Zhenzhen is seeking for her new life in another place, yet we see Xiaoxiao and her husband’s family is still within traditions in their small village. In men’s world, women are like a tool which they can use to make their life good, but we see some of women have desire to change their subservient role to become independent in Chinese society. Xiaoxiao and Zhenzhen are independent-minded women compared to other women at that time in Chinese society. They are not afraid of break down the present life and live in their owns. When Xiaoxiao’s grandpa and other relatives make joke on her about figuring out her should become a coed when she grows up. Then she has thinking that how coeds’ life is, â€Å"†¦she felt vague stirrings of unrest, and took to imagining herself as a ‘coed’. Would she behave like the ‘coed’ Grandfather talked about? In any case, there was nothing frightful about these ‘coeds’ and so these notions began to occupy this smile girl’s thoughts for the first time† (Shen 86). Although the author does not mention Xiaoxiao’s desire to become a coed directly in the story, I feel that Xiaoxiao wants to have a different life from her present life as a caretaker in village. She is young and hopes her life to be colorful and meaningful. After her stomach gets bigger, she wants to have a new life in city, â€Å"After a while, Xiaoxiao would finger her snakelike black braid, and, thinking of life in the city, she said: ‘Brother Motley, why don’t we go where we can be free in the city and find work there? What do you say? ’† (Shen 91). She knows if she keeps living with her husband’s family, she would go to dead. No more clearly than herself that she knows her situation is worse. If she elopes with Brother Motley, she could be same as those coeds in the school and live her own life with a normal marriage. Obviously, Xiaoxiao has her idea what her life she wants. In â€Å"When I was in Xia Village†, Zhenzhen is an independent-mind woman as well. Even though she has been raped and treated unrespectable. Zhenzhen does not care about surrounding people’s misunderstandings. For others’ sneer, she thinks she need to find another life but not surrender to marry Xiao Dabao, so she said to narrator â€Å"I feel that living among strangers and keeping busy would be better than living at home where people know me†¦ It’s better for each of us to go our own separate ways than it is to have everyone stay together in one place. I’m doing this for myself, but I’m doing it for the others â€Å" (Ding 146). Just like Xiaoxiao, Zhenzhen wants a new life in city and to start over. She hopes in a new place where not many people know her, so she could start over, â€Å"A person’s life is not just for one’s father and mother, or even for oneself. Some have called me young, inexperienced, and bad-tempered. I don’t dispute it. There are some things that I just have to keep to myself† (Ding 146). From these two stories, Xiaoxiao and Zhenzhen are two women who have their own thought instead of under control of traditions. Xiaoxiao and Zhenzhen have the same desire which moving from village to city. On one hand, Xiaoxiao wants to escape from her offence, on the other hand, she has desire to have sex with a real man, she cannot wait her little husband to grow up when she is twenty years old. So she cheats on her little husband â€Å"involuntarily† on surface. In addition, her husband’s families take her in but she never drops the idea to be like a coed, â€Å"One day, word spread that the coeds were back again. When Xiaoxiaoheard this, she eyes stared out unseeing, as if in a daze, her gaze fixed on the eastern horizon for some time† (Shen 93). She bent on joining the coeds on their way to the big city in search of freedom, unfortunately she is discovered. I guess Xiaoxiao does not have any ideas about having education in the city; she just has to get away from village. However, from her grandpa’s description on coed, she is interested in coed’s life and she thinks if she becomes a member of coed, she has holidays and does not need to do farm works. Zhenzhen is different. Although she is from village too, she has live in Japan many years. So she knows she goes to city because she wants a bright future and escape the sad village then to be educated in order to get a job with other communists, â€Å"What I do feel is that after I go to [Yan’an], I’ll be in a new situation. I will be in a new situation. I will be able to start life fresh† (Ding 146). Their movements illustrate that new Chinese women are changing people’s views and have sense of education is more and more important. Life in city is realistic and bright for them. Gender roles is very similar between â€Å"Xiaoxiao† and â€Å"When I Was in Xia Village†, they both present that women stand subservient role in society. Starting from Xiaoxiao’s marriage, her marriage is arranged by her uncle when she is only twelve. People at that time set this tradition because they think girl is useless because daughters will be others’ sooner or later, so it is better to send her earlier to save family’s food. To the bride’s family, accept a girl into their family is not only a way to take care of children, but also add a worker to help farming as a free labor. That’s why to be contrast with other female students in town, Xiaoxiao is adulterer. To punish Xiaoxiao’s cheating on her husband and families, Xiaoxiao is arranged to wait for her second marriage but no one come. Nevertheless, Xiaoxiao is lucky that her child turns out is a boy; she does not have to be married off after all. This tradition does not change after Xiaoxiao, then her son who is ten-year-old and have his wedding ceremony. Women in tradition could not hold any position of power. In the other story, people in Xia village are uneducated, so when Zhenzhen came back from Japan, they laughed at her and think she is dirty. Women have physical disadvantage than man, therefore, chastity becomes extremely crucial especially at that time. People in the village can not understand her grievance, this is one of the reason why Zhenzhen wants to go to [Xi’an] where most people are educated, at least not so care about her background. No matter from which aspect, Xiaoxiao and Zhenzhen seems like a tool in men ruled the world. Xiaoxiao is portrayed as â€Å"object† sold from a place to another. She could not have her own happiness because she belongs to her husband’s family. Zhenzhen looks like more freedom than Xiaoxiao physically, but in fact, she is slaved by internal. Something she cannot shake off is her hatred and interiority, â€Å"†¦in a very calm voice, she said, ‘I can’t say that I hate him. I just feel now that I’m someone who’s diseased. It’s a fact that I was abused by a large number of Jap devils. I don’t remember that exact number. In any case, I’m unclean, and with such a black mark I don’t expect any good fortune to come my way†¦Ã¢â‚¬  (Ding 146). Zhenzhen is used to her reputation and body to help Chinese government but at the end, she could not get any sympathy. These things always happened to women, but not men. In conclusion, Xiaoxiao and Zhenzhen are two uneducated women living in old Chinese society where unbalanced gender roles and old traditions exist. They both from village and dream to move to city meanwhile they have â€Å"sins† could not be excused. Through their different experience, they have similarities that they both independent-minded to change their lives to take education in big city. The ending of stories are different that Zhenzhen’s regardless of objection enable her goes to city as she wants, but Xiaoxiao still stays in village and keeps her original life. In old Chinese society, woman is absolutely not profitable than men. So people use women like a functional object to help working or take care of family. I think women are living a hard life and very powerless in society. Even thought they want to take education to change their lives, reality makes them difficult. However, women play many different roles which cannot be ignored. The authors express their thought and show the current situation through these good works.

Active Isolated Stretching for parkinson patients Article

Active Isolated Stretching for parkinson patients - Article Example Many patients have found complementary therapies as beneficial to them. Active Isolated stretching- AIS, therapy has proven effective in treatment of Parkinson’s disease. AIS revolves around the physiological principles of specific muscle lengthening, lengthening of the deep and superficial fascia and increased circulation of oxygen and blood to the tissues. The therapy allows the body to prepare for daily activity as well as repair itself. The AIS technique incorporates holding each stretched tissue for two seconds (Boelen 37). This assists the stretched tissue to avoid the stretch reflex. In AIS, the agonist muscle always does the work and this allows for the antagonist muscle to lengthen. In relation to Parkinson’s disease, the patients get to re-educate their neural pathways and muscles because of the active component in AIS. Repeated AIS allows the patient’s range of movement to become improved as well as strengthening their muscle tissues. AIS is a revered technique that assists to improve posture, restore body alignments, help eliminate pain and abnormal curvatures such as Kyphosis and scoliosis. Everyone can benefit from AIS. AIS is a superior therapy in dealing with flexibility problems because it has no age cap or many contraindication limits. AIS has proved to be a popular method of stretching employed by present day athletes, professionals, personal or athletic trainers, and massage therapists. The technique has proved effective in treating autoimmune and neurological conditions (Fatima & Lima 11). Autoimmune conditions treated by the technique include lupus, scleroderma, and fibromyalgia. Neurological conditions treated by the technique include post-polio, stroke, Lou Gehrig’s disease, and incomplete spinal cord. As a practitioner, I would employ the use of AIS therapy for patients with Parkinson’s disease. AIS offers a preventive approach towards treating patients with Parkinson’s. Daily exercise is highly emphasized for