Enquiries Concerning Human Understanding by David Hume Essay examples -

The way in which a concept comes to exist in one’s mind is itself a concept worth examining. Many philosophers have looked for the origin of thought in the human mind, and many different reasons for this origin have been put forth. As a philosopher, it is only fitting that Hume would propose his own framework for human thinking. For Hume, perceptions are developed either as the understanding of the outside world, or as recollections of these events or alterations of these memories within the mind ¹. This distinction is important, as it allows Hume to differentiate perceptions as true or false notions. With this, Hume puts forward his concepts of belief and fiction. Belief is defined in perceptions that one, simply put, believes, and fiction encompasses the thoughts that are not believed. These definitions seem redundant when viewed as so, but further examination of Hume’s framework sheds light on the meaning of what he attempts to establish concerning belief. In order to fully understand the difference between belief and fiction, Hume’s definition of thought must first be studied. Hume splits perceptions of the mind into two sections – impressions and ideas – and the distinctions between the two are significant (Hume, 18). For Hume, the most important aspect of perceptions is the force in which one experiences the thought. Impressions are defined as, â€Å"all our more lively perceptions, when we hear, or see, or feel, or love, or hate, or desire, or will† (p. 18). On the other hand, â€Å"the most lively thought is still inferior to the dullest sensation† (p. 17). Here, Hume elaborates on the concept of force in ideas, stating that ideas are simply less forceful than impressions. As he continues, Hume explains that our thoughts of ... ...ntrollable, and while this feeling is hard to define, it is simply known, as â€Å"every man is every moment conscious of the sentiment represented by it† (p. 50). A major distinction to note is that belief is generated through custom. Belief in some perception is guided by the framework built by past experiences which leads you to make judgments about the world. This framework allows you to believe in what you observe, and to reject any ideas that do not make sense in regards to the custom. While Hume may not have been exact in some aspects, the writings provided remain strong, and this allows for an understanding of belief and fiction. Work Cited David Hume, Enquiries Concerning Human Understanding, in Enquiries Concerning Human Understanding and Concerning the Principles of Morals: Third Edition, ed. P.H. Nidditch (London: Oxford University Press, 1975), p. 18.

cells Essay -- essays research papers

The life Process of a cell In my report you will learn about the life process of a cell based on the two main functions, metabolism and mitosis. You will learn about the four stages of metabolism: ingestion, digestion, respiration, and excretion, and how the cell completes them. You also will acquire information about the four stages of mitosis: prophase, metaphase, anaphase, and telephase, and how the cell completes them. Mitosis is the process in which cells reproduce. These two processes are interdependent on each other. The steps of metabolism are the same for any species. First the cell must ingest glucose through active transport. The glucose is ingested through the cell membrane. There are only 2 ATP’s yielded in each glucose. An ATP is an energy enriched molecule. That is not enough energy to completely digest it. It is just enough energy to get it to the mitochondria. The enzymes in the mitochondria respire. Also now it has 34 ATP’s. Then the lysosomes fully digest it. Then the all the waste is excreted by the golgi bodies and vacuoles. The cell has fully metabolized. Now the process starts over. Mitosis is the process in which a cell divides into two new cells. The four steps of mitosis are prophase, metaphase, anaphase, and telephase. The step where the cell prepares for mitosis is called interphase. During interphase all of the chromosomes duplicate, and then are joined at the centrimere. Now mitosis begins, first in prophase all of the chromosomes then g...

Dietary Fiber Analysis Health And Social Care Essay

Fiber is categorized into soluble and indissoluble fibre. Soluble fibre includes pectins, mucilages, gums, and storage polyoses. Soluble fibre has shown to hold positive effects on glucose metamorphosis that are partially attributed to the increased viscousness of luminal contents. It causes delayed gastric voidance, which account for around 35 % of the discrepancy in extremum glucose concentrations after consuming glucose. It besides reduces the rate of glucose diffusion through the H2O bed. The most of import factor in respects to glycemic consequence is soluble fibre ‘s ability to increase viscousness and organize gel-like stools. Soluble fibre besides becomes fermented in the colon and outputs short-chain fatty acids. It is thought that these short concatenation fatty acids may be good to lipid metamorphosis and cardiovascular disease bar ( Pittler and Ernst 2004 ; Papathanasopoulos and Camilleri 2010 ) . â€Å" In experimental clinch surveies, soluble dietetic fibre besides influences peripheral glucose uptake mechanisms, including increased skeletal musculus look of the insulin- responsive glucose transporter type, which enhanced skeletal musculus consumption, augmenting insulin sensitiveness and normalising blood glucose degrees. In worlds, several fatty acids stimulate look of peroxisome proliferator-activated receptor, which increases degrees of adipocyte glucose † Insoluble fibre includes cellulose, hemicelluloses, and lignin. Insoluble fibre does acquire fermented in the colon, but it attracts H2O which increases faecal majority, softening, and defecation. The chief consequence of indissoluble fibre in respects to glycemia is heightened insulin sensitiveness. â€Å" Changes in intestine microbiota have been implicated, in position of ascertained microbiota differences between corpulent and thin topics, reduced Gram-negative bacterial content with diets high in dietetic fibre as opposed to high-fat diets, and experimental informations demoing insulin opposition develops after daily hypodermic injections of Gram-negative bacterial lipopolysaccharides. A test of whole grain in healthy adult females showed accelerated GIP and insulin response and improved postprandial glycemia during the undermentioned twenty-four hours. † The aim of the first survey was to find the extent to which Beta-Glucan reduces the glycemic index ( GI ) of oat merchandises and whether high degrees of Beta-Glucan impair palatableness. The survey wanted to find if there was a nexus between low GI nutrients and direction of Type Two Diabetes ( DM II ) . Sixteen trial topics were selected from a pool of patients at St. Michaels Diabetes Clinic with HbA1 degrees within 5.5 % – 8.5 % , with one exclusion of a patient that had 11.4 % HbA1. Ten participants were male and 6 were female, with an mean BMI of 29. All were diagnosed with DM II. Thirteen participants were treated with unwritten agents, and 3 used diet entirely. The breakfast cereal and a bite saloon ‘s which were enriched with extra b-glucans to bring forth a low glycemic index oat bran merchandise. Three tests were conducted with the breakfast cereal and bite saloon, utilizing the mean step of the postprandial glucose degrees. The consumer ‘s postprandial glucose degrees in response to white staff of life served as the control. This survey showed that when topics with type 2 diabetes consumed extruded breakfast cereals incorporating different degrees of oat bran dressed ore ( 8, 10.3 and 12.5g % b-glucan ) , decreases in postprandial glycemia ranged from 33 % to 62 % . This survey is done in a similar format to ours ; nevertheless it merely compared postprandial glucose degrees in response to beta-glucan enriched nutrients to white staff of life. Our survey is comparing a pure fibre addendum of Fleawort to an equal dietetic fibre repast. Besides, our trial topics will non hold diabetes. ( Jenkins, Kendall et al. 2008 ) The 2nd survey that was most similar to ours was conducted to see the benefits of syrupy fibre in topics who were insulin resistant. Dietary fibre has late received acknowledgment for cut downing the hazard of developing diabetes and bosom disease. The deduction is that it may hold curative benefit in pre-diabetic metabolic conditions. To prove this hypothesis, this survey investigated the consequence of supplementing a high-carbohydrate diet with fibre from Konjac-Mannan ( KJM ) on metabolic control in topics with insulin opposition syndrome. KJM is derived from Konjac, which is a sweet yam from the Araceae household with the botanical name: Amorphophallus spp. Two hundred and 78 topics between the ages of 45 and 65 old ages were screened from the Canadian-Maltese Diabetes Study. A sum of 11 ( age 55 A ± 4 old ages, BMI 28 A ± 1.5 kg/m2 ) were recruited who met the standards: impaired glucose tolerance, reduced HDL cholesterin, elevated serum triglycerides, and moderate high blood pressure. After an 8-week control-trial, they were indiscriminately assigned to take either KJM fibre enriched trial biscuits with 0.5 g of glucomannan per 100 kcal or wheat bran fibre control biscuits for two 3-week intervention periods separated by a 2-week washout. In this cross-over survey, the diets had the same sum of energy, were metabolically controlled, and conformed to National Cholesterol Education Program Step 2 guidelines. Serum lipoids, glycemic control, and blood force per unit area were measured in each test. During the experimental hebdomads, participants received absolutely portioned and packaged nutrients delivered to their work or place. These repasts were absolutely portioned with macro-nutrients in indistinguishable ratios. The Calories of each repast were tailored to run into the demands of each person, with fibre being 1.5g/ 100 kcals of nutrient. These two groups merely differed in the facet of KJM flour or the control, wheat bran flour. Both of these repasts were tantamount in fiber measure. KJM showed a fasting glycemia bead by 13 A ± 2.5 % ( P 0.0001 ) compared with 9.6 A ± 4.3 % ( P 0.05 ) on control. However, these consequences are non important, since the assurance intervals overlap. This survey compared KJM flour, which is rich in a high-viscous fibre, to fiber-enriched bran flour and tested many consequences, of which postprandial glucose degrees was one. The consequences showed no important difference between the two fiber-enriched flours. While this survey is near to our proposed survey, our survey will be comparing a fleawort addendum to dietetic fibre ; non comparing two types of dietetic fibre. This survey supplied us with thoughts for what to provide to our trial topics in their repasts. This survey gave their trial topics repasts that were absolutely portioned with macro-nutrients in indistinguishable ratios. This is indispensable for our survey to hold accurate consequences. ( Vuksan, Sievenpiper et Al. 2000 ) There have been several surveies that show that a fiber addendum lowers postprandial glucose degrees. However, none of the surveies are comparing auxiliary fibre to dietetic fibre. The inquiry if auxiliary fibre has a different consequence on glucose degrees than dietetic fibre has non been answered. A survey was conducted to see the consequence of seaweed addendum on glucose, lipid profile, and antioxidant enzyme activities in patients with type 2 diabetes mellitus. Nine work forces and 11 adult females with diabetes controlled by diet and/or unwritten hypoglycaemic agents, a BMI of & lt ; 35, a fasting plasma glucose concentrations & gt ; 150 mg/dl, no ingestion of lipid-lowering drugs, and were 40 to 70 old ages of age were selected. Aside from diabetes, all topics were in good general wellness and had no clinical or laboratory grounds of nephritic, hepatic, or cardiovascular disease. Subjects were randomized into either a control group or a seaweed supplementation group. Pills with equal parts of prohibitionist powdered sea tangle and sea mustard were provided to the seaweed supplementation group three times a twenty-four hours for 4 hebdomads. Entire day-to-day ingestion of seaweed was 48 g. The topics continued normal day-to-day activities and exercising forms. Food consumption of each topic was quantitatively evaluated by 24 hr callback. The dietitian collected informations utilizing calibrated theoretical accounts to gauge the size of nutrient parts. Daily alimentary consumption was calculated utilizing the Computer Aided Nutritional Analysis plan ( Can-Pro ) package ( version 3.0 ; The Korean Nutrition Society ) based on informations from Korean food-composition tabular arraies. There were no important differences in fasting blood glucose ( FBG ) or postprandial 2 hr BG at baseline between the two groups. After seaweed supplementation, the concentrations of FBG and PP-2hr BG were decreased significantly in patients having seaweed supplementation, but there were no important differences in controls. Increased dietetic fibres intake from supplementation had good effects on FBG and PP-2hr BG ( Kim, Kim et Al. 2008 ) . This survey is similar to ours in regard that it is reexamining the consequence that auxiliary fibre has on postprandial glucose degrees. However, their control group did non hold the same sum of fibre in their diet as the supplemented group. The supplemented group was acquiring 2.5 times more fibres in their diet than the control. The fact that fibre affects glucose degrees is non in inquiry. With our research, we have been seeing that most surveies have a narrower age scope, this will assist us to find what age scope we would wish our trial topics to be. Besides, this survey used a nutrition analysis plan on the computing machine to calculate the foods ingested by the trial topics. We will utilize a similar method. A survey was conducted, look intoing the differences between fibre repasts enriched with soluble dietetic fibres from oats, rye bran, sugar Beta vulgaris fibre or a mixture of these three fibres. The survey looked at postprandial glucose and insulin effects. Thirteen healthy human voluntaries, 6 work forces and 7 adult females, ages 20-28 old ages of age were included in the survey. The topics were instructed to fast the dark before. They came to the installation one time a hebdomad ( 5 hebdomads entire ) and ingested a repast each clip in a random order. The repasts contained either oat pulverization ( 62 g, of which 2.7 soluble fibre ) , rye bran ( 31 g, of which 1.7 g soluble fibre ) , sugar Beta vulgaris fibre ( 19 g, of which 5 g soluble fibre ) , a mixture of these three fibres ( 74 g, 1.7 g soluble fibre from each beginning, giving 5 g soluble fibre ) , and no added fibre, which was the control. All repasts were adjusted to incorporate the same entire sum of available saccharides. Blood samples were drawn before the repast and every 30 min for 3 hours. Meals with rye bran gave a lower postprandial glucose extremum when compared with the control repast, and this consequence was more marked in adult females compared to work forces. Oat pulverization, incorporating a low sum of entire fibre and a high sum of saccharides in liquid matrix, gave a higher incremental glucose extremum concentration compared to rye bran and sugar Beta vulgaris fibre and higher insulin incremental country under curve compared to command. The oat pulverization besides influenced the effects of the assorted repast, decreasing the glucose-lowering effects. Postprandial triglyceride degrees tended to be higher after all fiber-rich repasts, but merely important for oat pulverization and the assorted repast when compared with the control repast ( Ulmius, Johansson et Al. 2009 ) . This survey concluded that soluble fibre influences postprandial glucose, insulin and triglycerides depending on fiber beginning, dosage of soluble and entire fibre, and perchance gender. While this survey was proving the difference of assorted beginnings of dietetic fibre, it is utile to our survey because they use methods similar to what we want to utilize. They tested their topics ‘ glucose degrees every 30 proceedingss for 3 hours. Besides, the survey had to add assorted things to the different repasts to guarantee that they had similar micronutrient content ; protein was the lone 1 that varied. A Reviewing these surveies has besides given us a way for a sample size.

Food and Beverage Operations Essay

This means that liquor outlets can refuse entry and alcohol to any member of the pubmic without giving a reason. Question 2 * People orientated – beverage managers must be comfortable leading their employees and working with the public. a manager is expected to walk the floor and talk to patrons. * Honesty – in some cases beverage manager’s work for the owner of the establishment, who has entrusted his or her managers with the restaurants profits and supplies. Stealing from the establishment or other dishonesty is a fast way to lose the owners trust. * Organized – a good beverage manager will know the key to success is preparations. This means ensuring beverages are fresh and ready to place when customers arrive, beverage managers must be strong administrators. * Flexibility – a beverage manager may be required to work late hours, especially if employed at a bar. You will need to be prepared for all situations. A good beverage manager has the below 5 characteristics: * Confidence * Honesty and integrity * Good management skills * To be able to work well under pressure * Reliability Question 3. On-consumption – an outlet where liquor is served over a counter or to table for the customers to consume on the premises. Off-consumption – an outlet where liquor is sold to the public for consumption elsewhere. The liquor must be sold unopened in sealed containers. Question 4 A bar control system is important in order to attain correct and accurate stock control. Question 5 Possible discrepancies are: * You used the incorrect selling price in the calculations. * The issues and opening stock values could be incorrect * There could be spillages. * Stocks have been stolen as a result of poor security * The addition and extensions could be incorrect Question 6 (a) R1650(Cost) 100 R6000(sales)x 1= 25 (b) 75% Question 7 A cocktail is sipped whereas a shooter is drunk quickly. Question 8 Cocktails have since become a very popular type of drink and operators have realized that consumers are more likely to try a new mix of cocktails which vary from bar to bar. Question 9 To make it attractive. Question 10 The shake method is done in a cocktail shaker and is usually shaken with ice and strained into a glass. The stir method means the ingredients are added together and then stirred to ensure mixing in one of two ways: Mixed in the glass or mixed in a separate container and then strained into the serving glass. Question 11 This means that when a cocktail is shaken with ice, the ice thaws too quickly, diluting the liquor with water and making the drink weaker. Question 12 a) Rum: 1) Cuba Libre – 1 ? Tots white rum Top up with cola according to taste in a highball glass with ice. Lime or lemon wedge to garnish. 2) Bacardi Cocktail – 1 measure Bacardi rum ? measure grenadine ? lemon juice. Shake with ice and strain into a cocktail glass b) Brandy: 1) Brandy Cocktail-1 ? measures brandy 1 measure cointreau 2 dashes of sugar syrup 2 dashes of angostura bitters Add ice and stir gently, strain into a cocktail glass 2) Stinger – 1 measure brandy 1 measure creme de menthe (white) Shake with ice and strain into a cocktail glass c) Gin: 1) Gin and It – 1 measure dry gin 1 measure Italian vermouth Pour over ice unto a cocktail glass garnish with a cherry 2) Dry Martini-2 measures dry gin 1 measure dry vermouth Mix and stir gently and serve in a cocktail glass garnish with a twist of lemon and an olive. Question 13 1 ounces Whiskey 5 ounces Soda Water Mix ingredients in a highball glass two-thirds full of ice. Stir briskly and garnish with a lemon twist. | Question 14 Balloon glass. South African liqueur brandy is wellington or old fashioned. Question 15 Sambuco is a liqueur, it is usually meant to be drunk before meals but people prefer to have them as shooters. It is most often served on their own in a liqueur glass or as part of a cocktail. Question 16 The binder: made up of one leaf which holds the filler together. Covers the inner part of the cigar completely.

Helping Chinese Consumers Essay

QuarkMan Technology was founded in 2012 by David Yuan. As the Chinese domestic consumption continues to grow at a rapid speed, consumers need a reliable source for independent and impartial review of products to find the quality and functionality. The mission of the company is one of â€Å"unveiling products’ essence in an independent, professional, and powerful way.† The two core principles are â€Å"Independence† and â€Å"Fairness†. QuarkMan has set up two business units, Information Advisory and Media. The reports and data obtained by the testing of products are handled by the Information Advisory unit and the Media unit takes this information and displays it in a user friendly way so that consumers can make educated decisions. QuarkMan Media is further divided into Jancr which is the consumer goods testing division and China Consumer Report which is the communication division responsible for settling disputes between the consumer and manufacturer. SWOT ANALYSIS for QuarkMan Strengths Manages their own lab and return team Strong relationship with third party labs and research institution labs State of the art testing lab with 400 pieces of equipment and 3000 square meters External expert network from numerous industries In-house lab is a stand-along profitable business unit which finances the media unit Weaknesses Hard for an independent and fair media company to be profitable in China In order to remain independent, advertisements on their website is not an option Majority of the testing resources are owned by the government affiliated consumer associations, industry associations and government research institutes A big chunk of the capacity has a very low utilization rate Takes 2-3 weeks for QuarkMan to deliver one product review and others longer QuarkMan struggling with capacity issues Opportunities No mature player conducting comparative tests and analysis across different industries The third party testing market was controlled by the government but has now become a huge and rapidly growing market QuarkMan currently handling six product categories but have the opportunity to handle more Exhibit 4 – Private only handles 10% of the current market share Threats Private sector is growing at a CAGR of 25% Speed is a key factor for the high growth rate New players in the market have gained decent traffic from more frequent content releases Exhibit 4 – Foreign markets only handle 25% of the current market share Problem/Decision Statement How can QuarkMan influence consumer perception of their brand and business values and thus gain their trust and business? Identification of Alternatives Consider advertisements as a revenue stream with the use of a 3rd party to manage the sale and pay a portion back to QuarkMan so independency and objectivity is upheld. Use these funds to mark the business philosophy of QuarkMan to gain additional market share. Obtain additional financing through other interested parties and use revenues to promote the business model and use additional financing funds to expand testing resources and improve turnaround time and reach more consumers Critical Issues Impact on current and potential consumers and their ability to trust QuarkMan if they attempt to raise revenue revenues through advertising The use of a 3rd party to manage advertisement while increasing revenue and the effects on their ability to stay independent and transparent to the consumer Significant lead time to bring products to market and the limit number of product reviews that can be completed times. The use of a 3rd party to manage advertising would directly go against the company’s core principles of Independence and fairness thus leading to more mistrust. Analysis Consider advertisements as a revenue stream with the use of a 3rd party to manage the sale and pay a portion back to QuarkMan so independency and objectivity is upheld. Use these funds to mark the business philosophy of QuarkMan to gain additional market share. The current market has a distrust of the industry because of the lack of transparency and the blurred lines between the agency reviewing the produce and the product manufactures. The current Chinese consumer agency is not transparent and the government plays such a significant role in the reviews because of this the consumers do not trust any consumer reports. QuarkMan’s guiding principles of independence and fairness will be viewed as conflicting with any advertisement from a manufacturing. This conflict will add to more doubt from their consumers. Obtain additional financing through other interested parties and use revenues to promote the business model and use additional financing funds to expand testing resources and improve turnaround time and reach more consumers This alternative would allow for additional revenues while not compromising their independence and fairness. QuarkMan can continue to market their product and services through current media channels and bring awareness to their strong brand name and transparency while setting them apart from the current competition. This will help to generate long term customer loyalty. Additional revenues can strengthen their 3rd party testing environment and help to reduce the lead times and number of products able to be reviewed at one time. They can further expand the types of products they review and be able to reach more potential customers. Recommendation The recommendation based on the entire analysis would be to obtain additional financing through other interested parties and use revenues to promote the business model and expand testing resources to improve turnaround time and reach more consumers. This alternative would allow for additional revenues while not compromising their independence and fairness. QuarkMan can continue to market their product and services through current media channels and bring awareness to their strong brand name and transparency while setting them apart from the current competition. This will help to generate long term customer loyalty. Additional revenues can strengthen their 3rd party testing environment and help to reduce the lead times and number of products able to be reviewed at one time. They can further expand the types of products they review and be able to reach more potential customers.

Flipkart Case Study Essay

Flipkart.com is a story of the two young computer science graduates brothers Sachin Bansal (26) and Binny Bansal (25) from IIT-Delhi 2005 batch who left their jobs in amazon.com (an American multinational E-commerce company) in 2007 with a dream to become India’s top retail Outlet In E-commerce Industry. They came up with an idea to sell books including novels online. Flip kart’s timeline shows it was to start as a price comparison platform, but there weren’t enough e-commerce sites to compare. So, both the Bansals, who were colleagues at IITDelhi, and then at Amazon.com, thought, â€Å"why not start an e-commerce site?† That was the genesis of Flip kart. From an initial investment of Rs. 4 Lakh this So they started to make a website, although it was a bigger task to create a website with 50,000 titles but wouldn’t be impossible for IITians†¦ so finally they created which took about a month and a half to start a basic working website with 50,00 0 titles and grown our catalogue to over 1 Lakh available titles. On 5th September 2007 they launched the company’s URL i.e. Flipkart.com for the first time in just an apartment room. . The website was launched on 15th Oct 2007. Flip kart is an Indian ecommerce company headquartered in Bangalore, Karnataka. From a start-up with an investment of just four lakh rupees, Flip kart has grown into a 100 million revenue online retail giant in just five years. Flip kart focused on online sales of books initially. The process involved in online shopping for books has gone through drastic changes and is more secure right now. A customer could use our user-friendly web page to place an order, once the order is placed online – the book is taken off the online inventory. In case of unavailability – it will be purchased from a supplier. The Book will then get packed and couriered on the same day. Flip kart is currently tied up with around 12 courier service providers. Flip kart also use Indian Postal services to reach areas without courier providers. Logistics play an important role in our business. But it later expanded to electronic goods and a variety of other products. The key differentiators are Availability of variety of goods of various categories, online shopping experience on the site and post sales experience. Apart from this the Cash on Delivery service is also one of the main reasons which keep it apart from  other E- commerce portals. The cash-on-delivery model adopted by Flip kart has proven to be of great significance since credit card and net banking penetration is very low in India. . Flip kart offers multiple payment methods like credit card, debit card, net banking, e-gift voucher, and Cash on Delivery. IDEA Binny Bansal and Sachin Bansal saw a good opportunity in the market around e-commerce. Also, regular job was not as challenging. The excitement and satisfaction that comes with building something of a long lasting value is addictive enough for them to continue this. They started flipkart.com because they themselves felt the need for a good online book store. E-commerce sector is one of the toughest to get into in India. They believe that they can make a difference here. They wanted to create something which has a long lasting value and which we can be proud of. An attractive neutral name is what they looked for. Good domain names were hard to get. They were looking at names that did not just speak of books alone, but one that could suit any category of Products that we may add in future. Also, they wanted to have a catchy name with high recall potential. Flip kart could in simple terms mean ‘Flipping things into your Kart’. CURRENT POSITION OF FLIP KART Flip kart started with selling books. In 2010, they added to their catalogue media (including music, movies and games) and mobile phones and accessories. In 2011, product launches included cameras, computers, pens & office supplies, computer accessories, home and kitchen appliances, personal care, health care, gaming consoles, audio players and televisions. In 2012, product launches includes health & beauty products, Life style products which includes watches, belts, bags & luggage. In November 2011, Flip kart launched a new Electronic Wallet feature that allows shoppers to purchase credit to their Flip kart account using credit or debit cards, and can subsequently be utilised to make purchases on the site, as and when required. From June 2012, Flip kart allowed people to buy toys, posters and from October 2012, Flip kart entered into apparel retailing. ACQUISITIONS MADE BY FLIPKART.COM 2010 â€Å"WE READ†, social book discovery tool 2011 MIME260, a digital content platform com 2011 Chakpak.com is a bolly wood news site that offers updates, news photos and videos 2012 Letsbuy.com is India’s second largest e-retailer in electronics. Flip kart has bought the company for an estimated US$25 million. ACHIEVEMENTS MADE BY FLIPKART.COM Flip kart owners have been featured in Business Today as one of the top 25 start-ups of 2009.They have been also nominated for Ernst and young award for the best entrepreneur of 2010. Apart from that they have been featured multiple times in start up news as well as mainstream news. Today, they are recognized as number one in the industry. As a testimony to the superior customer experience, the company has consistently recorded repeat purchase rates of more than 50%. They have also managed to get a registered buyer in every small town and city and hope to constantly improve their service standards. Flip kart’s reported sales as follows:- IN FY 2008–2009- > 40 million IN FY 2009–2010- >200 million IN FY 2010–2011- > 750 million IN FY 2011–2012- > set to cross the 5 billion As Internet usage in the country increases and people get accustomed to making purchases online. Flip kart projects its sales to reach US$1billion by year 2014 and is aiming at generating a revenue of 50 billion (US$1billion)2015. Ranks among the countries top 30 website. Customer base of more than 2 million. 30 shipment on daily basis Daily sales have increased to 2.5 crores. POPULAR PRODUCT CATEGORIES 1. Clothing: T-shirts, Jeans, Sports Wear, Trousers, etc. 2. Footwear: Casual Shoes, Formal Shoes, Flats, Heels, etc. 3. Beauty & Personal Care: Trimmers, Shavers, Soaps, Brushes, etc. 4. Mobiles & Tablets: Samsung, Micromax, Nokia, Sony, etc. 5. Laptops & Accessories: HP, Dell, Sony, Lenovo, Pen Drives, etc. 6. Books: Literature & Fiction, Biographies, Novels, EBooks, etc. 7. Baby Care & Toys: Vehicle & Action Toys, Stuffed Toys, Diapers, etc. 8. Sports & Fitness: Cricket, Football, Basketball, Badminton, etc. TOP BRANDS 1. Clothing: Adidas, Puma, Reebok, Lee, etc. 2. Footwear: Puma, Adidas, Reebok, Fila, etc. 3. Watches: Casio, Fastrack, Citizen, Timex, etc. 4. TV: Sony, LG, Samsung, Philips, Panasonic, etc. 5. Sports & Fitness: Speedo, Nivia, Yonex, Cosco BUSINESS MODEL Creating and maintaining a person-to-person trading community Function as a value added facilitator Provide a supportive infrastructure Zero inventory & without having traditional sales force Profit centers: Domestic business International business and Payment Largest online trading forum Compelling and entertaining environment Establishing trust & safety programs Cost effective and Convenient trading Strong community affinity An intuitive user interface ORDER LIFECYCLE Get the item Procure from Supplier (Just-in-time) (Supplier selection) Keep Inventory (Inventory Prediction, Planning) Clean & Check for sanity Pages missing, MRP printed lesser than told to you Pack the item Tamper proof, weather proof, breakage proof Select courier & hand-over Courier performances vary across regions a LOT Get tracking id & communicate to customer Follow-up for timely delivery Take care of returns (faulty product/user changes their mind) Minimize returns MARKETING STRATEGY Flip kart has been mostly marketed by word of mouth advertising. Customer satisfaction has been their best marketing medium. Flipkart very wisely used SEO (Search Engine Optimization) and Google Ad-words as the marketing tools to have a far reach in the online world. Flipkart.com official Face book page has close to 9 lakh ‘likes’. Flipkart recently launched a series of 3 ads with the tag line – â€Å"No Kidding No worries† Kids were used to create the adverts to send out the message – if a kid can do it, you can also do it. All in all to create a great customer experience. EXPANSION PLANS They aim at 10 times growth and eyes at $ 1Billion sales by 2015. They will look at bigger investments in their supply chain and technology. Investment will be made in large warehouses and increased automation of their process, so that the product is not delayed. They intend to enter in to various new categories and expand their current categories as well. Everything except for groceries and automobiles will be available on Flipkart in future. To go further in the value chain, Flipkart is looking at associations with a larger number of suppliers and partners, both nationally and internationally. PERSONEL ANALYSIS Great customer service Easy to use website, hassle free payment system Cash on delivery/Card on delivery mode of payment Focused on user experience ADVANTAGES Attract users to the site Provide selection Make it easy to Find & Discover products Provide details to evaluate a product Description, Specifications, UGC. Price well Have to be competitive to the most obvious options Provide convenient payment options Online, COD Confirm payment CONCLUSION They started off in 2007 by setting up three centres across India without funding. Six months ago, they reached number one status. They are also four times bigger than their nearest competitor. The company started off small; today they have grown ten times over the last one year and aim to touch the Rs 400 crore mark by March 2013.

Analysing The Qualities Of An Effective Communicator Education Essay

Analysing The Qualities Of An Effective Communicator Education Essay The qualities of an effective communicator in the early learning centre are establishing and maintaining meaningful and respectful relationships with Educators, families and children. As an Educator, communicating effectively demonstrates interest, trust, commitment and professionalism. Educators communicate through a variety of different ways. Communicating effectively can be through forms of writing, speech, verbal, non-verbal and body language. Communication is the key to success and importantly what brings the world together. An effective communicator is an effective listener. The quality of an effective communicator in the early learning centre provides families and parents important and relevant information and the willingness to discuss positive aspects of the child. Communicating effectively demonstrates a high level of quality and reassurance for both parents and the educator. Important information that is discussed and carried out within the early learning centre is the ch ild’s progression (daily information). This information that is relevantly discussed is the child’s routine, meal times, sleep times, the child’s developmental areas which are social skills, communication skills, fine and gross motor skills, emotional and cognitive skills and the child’s well-being. Informative discussions that are held between educators and families are based on the child’s interests and motives. This information is beneficial for the parents and demonstrates how an educator shows initiative and companionship towards children and their education that the educator brings into the child’s environment. Families also are benefiting and gaining this information which allows them an understanding and good results of how their child is progressing in the centre. This includes what the child may need to focus on and the positive side of the child. As children are all individuals, educators are to include children with special needs to experience literature, language skills and all areas of development skills. Children with special needs have special aids that teach children communication skills and different ways of communication which involves mostly how to understand communication which is non-verbal. Within the daily program that is carried out in an early learning centre, educators are to also include diversity. Including language through diversity promotes children the ability to learn different languages, culture and most importantly how to speak different languages. As an Educator, communicating effectively to children develops their social, emotional, physical and intellectual skills. While communicating to children it broadens their understanding on reading and literacy. These main two qualities of development help children to improve on their pronunciation skills and their language skills. As children are developing such an important skill in their life, they are developing self-confidence within th emselves. As an educator, demonstrating effective communication skills enhances children’s awareness of how to talk, read and write. Children learn by hearing words, therefore when educators are communicating to children within the learning centre, children are capable of matching the words together and making meaning of what is being heard. As quoted, â€Å"Reading aloud with children is known to be the single most important activity for building the knowledge and skills they will eventually require for learning to read.† – Marilyn Jager Adams.