National Trust Essay Example | Topics and Well Written Essays - 750 words

National Trust - Essay Example Even though a non-profit organization has no investors or return on investment to consider, it must weigh such factors as fundraising, volunteer staff and goodwill that a commercial firm does not (Greechie 2003). Since it only charges, membership fee, a fee to visit its sites and purchase of its products at special stores, this is hardly enough to pay for their places. This means that the more they have to rely on donations and collect the funds to pay off all these additional costs National Trust is unstable economy. During economic difficulties the organization may experience has problem with finance given by good people. When times get tough, people will spend less money for charity due to the high cost of living. unless there is a strong relationship between the established donors to the National Trust, solution to this problem may not be found. The fact that it is the non-profit organization makes it less competitive and any work vacancies can be avoided people. This can be solve by effective advertisement strategies National Trust is a strength on their part National Trust uses newspapers, magazines, billboards and Internet ads to reach a large audience. They have a good chance to take an interest in people who have never heard about organization. They achieved great success in advertising. It has employed; Above the line and Below-the-line promotion tactics. Above -the-line method involves the use of traditional methods of advertising such as newspapers and magazines. Below -the-line promotions must have deal with specifically chosen audience. Group receives letters by mail, news articles, press releases, promotions, exhibitions and sponsorship activities. It is a form of an integrated campaign aimed at sending messages to a clearly defined audience. Advantage above the line promotion is that it reaches a wider audience while below - line